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This quiz consists of 5 multiple choice and 5 short answer questions through Consuming Passions: The Culture of American Consumption.

Multiple Choice Questions

1. What example do the authors use to explain the semiotic method?
(a) Fast food chains.
(b) The Volkswagen Beetle.
(c) American Cinema.
(d) The Beatles.

2. What does the term, semiotics, refer to?
(a) Study of popular culture.
(b) Study of signs.
(c) A writing process.
(d) Analysis of writing.

3. What context should one consider first when interpreting a sign?
(a) Social image it promoted.
(b) Social life it promoted.
(c) Moral message it promoted.
(d) Decade/time in which it first appeared.

4. What do media signs often conceal?
(a) Popular interests.
(b) Social interests.
(c) Commercial interests.
(d) Educational interests.

5. What is the purpose of a package?
(a) To inform about the product's usefulness.
(b) To keep the product safe.
(c) To market the product .
(d) To help the customers in comparing the product with its competitors.

Short Answer Questions

1. Who is the author of the essay, "Signs of Shopping?"

2. According to Anne Norton, what does catalog shopping lead to?

3. What is Semiotic method?

4. Who is the pioneer of Semiotics?

5. What does Nina Leen's selection, "Just What Do You Do All Day?" showcase?

(see the answer key)

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