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This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. Fill-in the blank. The issue of "More Factor" dates back to the ___________.
(a) Pioneer ranch development and expansion.
(b) Frontier days of land accumulation.
(c) Occupation of lands owned by American Indians.
(d) Lewis and Clark exploration and expansion.

2. What do media signs often conceal?
(a) Popular interests.
(b) Educational interests.
(c) Commercial interests.
(d) Social interests.

3. What is an example of pop culture?
(a) Libary.
(b) Park.
(c) Movie theater.
(d) Museum.

4. What context should one consider first when interpreting a sign?
(a) Moral message it promoted.
(b) Decade/time in which it first appeared.
(c) Social image it promoted.
(d) Social life it promoted.

5. How do advertisers target kids as customers?
(a) They use enticing music and images to sell the products.
(b) They send the message to kids that they can have lot of fun.
(c) They use the influence kids have over what their parents buy through kid friendly logos and advertisements.
(d) They send the message that the kids need to compete with their friends in being the first to get the product..

Short Answer Questions

1. What does the metaphoric essay title, "Addictive Virus," refer to?

2. What does Nina Leen's selection, "Just What Do You Do All Day?" showcase?

3. How do ads usually portray men?

4. How does semiotic interpretation of an advertisement help the customers?

5. What does the term, semiotics, refer to?

(see the answer key)

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