View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. How do ads usually portray men?
(a) Aggressive and violent.
(b) Tall and handsome.
(c) Competitive and confident.
(d) Young and energetic.

2. What do designer labels symbolize, according to Anne Norton?
(a) Classic taste.
(b) A particular life style.
(c) Teenagers' life styles.
(d) Teenagers' preferences.

3. What does the essay, "Signs of Shopping" examine?
(a) Consumer satisfaction while shopping.
(b) Consumer behavior while shopping.
(c) The images in product advertisements.
(d) Business marketing techniques.

4. What are the products that may be promoted by advertisements employing the phenomenon, Democracy of Afflictions?
(a) Mouthwash and antibacterial wipes,
(b) Lipstick and mascara.
(c) Shaving cream and hairbrushes.
(d) Shoes and socks.

5. What does the metaphoric essay title, "Addictive Virus," refer to?
(a) Addiction to the Internet and electronic gadgets.
(b) Addiction to entertainment and celebrity culture.
(c) Addiction to the accumulation of things.
(d) Addiction to credit card spending.

Short Answer Questions

1. According to the authors, why do people buy a product?

2. What do media signs often conceal?

3. What does mass production and mass marketing that categorizes people result in?

4. What does the term, semiotics, refer to?

5. According to Rachel Bowlby, the author of "The Haunted Superstore, " what do people visiting a superstore not like?

(see the answer key)

This section contains 256 words (approx. 1 page at 300 words per page) View a FREE sample