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This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. What does the phrase "Commodification of desire" refer to?
(a) Connecting the product with fulfilling the American dream.
(b) Connecting the product with a desire to be rich.
(c) Connecting the product with a desire to fit in.
(d) Connecting the product with an unrelated desire

2. What is the factor that changed the semiotic message carried out by the cell phone?
(a) Advance of technology.
(b) Advance of Internet.
(c) Introduction of iPhone.
(d) Advance of commercialization.

3. Fill-in the blank. People buy products based on a system called ____________.
(a) SALS (Status and Lifestyle System).
(b) VALS (Values and Lifestyle System).
(c) CALS (Culture and Lifesyle System).
(d) BALS (Budget and Lifestyle System).

4. Who is the author of the essay, "More Factor?"
(a) Laurence Shames.
(b) Anne Norton.
(c) Sonia Maasik.
(d) Thomas Friedman.

5. What is Semiotics really about?
(a) Life style and status.
(b) Taste and elegance in pop culture.
(c) Popular culture and lfe style.
(d) Power and ideologies.

Short Answer Questions

1. What does mass production and mass marketing that categorizes people result in?

2. What is an example of pop culture?

3. What does a sign represent?

4. What does the essay, "More Factor" examine?

5. How does semiotic interpretation of an advertisement help the customers?

(see the answer key)

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