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This quiz consists of 5 multiple choice and 5 short answer questions through Constructing Race: Readings in Multicultural Semiotics.

Multiple Choice Questions

1. Which company's All-Bran ad promoted their product as a cancer preventing food?
(a) General Mills.
(b) Kellogs.
(c) Malt-O-Meal.
(d) McKee foods.

2. What are the products that may be promoted by advertisements employing the phenomenon, Democracy of Afflictions?
(a) Mouthwash and antibacterial wipes,
(b) Shaving cream and hairbrushes.
(c) Lipstick and mascara.
(d) Shoes and socks.

3. According to the authors, why do people buy a product?
(a) Because they like the images.
(b) Because the ad is funny.
(c) Because the ad is informative.
(d) Because they identify with it.

4. Which of the following is true, according to Michael Omi?
(a) Music industry opened up opportunities for black women as agents and managers.
(b) There are many black managers and agents in the entertainment industry.
(c) Music industry opened up opportunities for blacks as artists and non-artists.
(d) There are only a few black managers and agents in the music industry.

5. How do advertisers target kids as customers?
(a) They send the message to kids that they can have lot of fun.
(b) They send the message that the kids need to compete with their friends in being the first to get the product..
(c) They use the influence kids have over what their parents buy through kid friendly logos and advertisements.
(d) They use enticing music and images to sell the products.

Short Answer Questions

1. Which of the following products is cited by the authors as a cultural icon?

2. What image of woman was in vogue in the movies of the 1980s, according to "The Return of Doris Day" by Sandra Tsing Loh?

3. How does semiotic interpretation of an advertisement help the customers?

4. Who is an outlaw hero, according to Robert Ray, the writer of "The Thematic Paradigm?"

5. Who is the author of "Asian Women in Film: No Joy, No Luck?" .

(see the answer key)

This section contains 450 words (approx. 2 pages at 300 words per page) View a FREE sample