Sign - This object is something that sends a message or a meaning; it can be political, commercial, or can have some other meaning.
Popular Culture - This refers to what is around us in terms of entertainment and sports, and cultural icons, which are part of the subject of the book.
Consumerism - This term refers to the process of spending money by purchasing items.
Advertising - The purpose of this term is to persuade people to buy various items, whether they need them or not
Television/Video - These objects are forms of media that result in the use of images. They offer a way of influencing people that goes beyond words.
Space - This term refers to the area around us. What we do with this term sends signs and makes statements about our culture.
Gender Codes - These are the signals that are...
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