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Essay Topic 1

Advertising is everywhere. How do the markets target you and your classmates into becoming consumers? Apply the semiotic method to analyze consumption as one of the aspects of popular culture.

Essay Topic 2

In Chapter 1, the authors posit that compared to other American demographic groups, students may be freer to project their image through the products they buy. Write a paper stating your agreement or disagreement with the authors (this is called a position paper) in the context of your personal experience as a student.

Essay Topic 3

Choose six advertisements from magazines catering to different consumer groups, such as men, women, and children. Do a semiotic analysis of the underlying message and ideologies. Your analysis must include the impact of these advertisements on the consumer groups they are targeting.

Essay Topic 4

Compare the similarities and difference involved in the semiotic analysis of a fiction book and a...

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