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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. As Howard turns forty, what magazine features his picture on the cover?

2. Which music company does Howard work with to produce the compilation CDs that are sold in Starbucks stores?

3. How does the interior design department at Starbucks select the decor for stores?

4. To combat the unwarranted attacks on their public image, what action does Starbucks take?

5. Bringing the story full circle, what reference does Howard make at the book's conclusion?

Short Essay Questions

1. What is historic about the meeting that Howard calls after the 1995 holiday season?

2. What causes the lowered quality of the coffee that United Airlines serves on its flights?

3. What is the result of the first Starbucks international store?

4. How is the quality problem of the coffee served on United Airlines flights solved?

5. How is the idea of serving cold drinks at Starbucks first introduced to Howard and what is his response?

6. What crisis hits the coffee industry and how does Starbucks initially react?

7. Why does Starbucks begin selling music in their stores?

8. How is the Starbucks Frappuccino created?

9. Who is Don Valencia and what is the impact of his invention?

10. What reference is included at the end of Pour Your Heart Into It, and how does it reflect Howard's success with Starbucks?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Customer requests and employee ideas are taken very seriously by Howard and Starbucks.

1) Choose three examples of how customer requests were developed into new ideas for products and describe how.

2) Explain the potential risks that a company is taking by ignoring customer requests, and how Howard learns the value in being receptive to them.

3) Choose three examples of employee ideas that were developed into ideas for products and describe how.

Essay Topic 2

After much consideration, Howard launches Il Giornale.

1) Explain the intent of Howard in creating Il Giornale, along with what he hopes to accomplish in the new business venture.

2) Describe the help that Howard receives in both design and investments, as well as the setbacks he encounters, and how he deals with them.

3) Explain Howard's plan for expanding Il Giornale, what it entails, and how he raises enough money to execute it.

4) Describe the success of Il Giornale and the reasons behind it.

Essay Topic 3

The author uses different writing techniques to tell his story in Pour Your Heart Into It.

1) Describe the use of flashbacks and several examples of how and why it was used.

2) Analyze the philosophical change in tone that takes place later in the book.

3) Explain the significance of the crystal ball reference included in the book's ending and how it relates to Howard's concluding inspirational message.

(see the answer keys)

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