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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What keeps shoppers away during the worst holiday season in the company's history?

2. What kind of detractors launch negative claims against Starbucks?

3. What year does Howard open the first Starbucks store in Japan?

4. What temporary solution do Starbucks employees have for serving coffee that is too hot for customers to hold?

5. What was the problem that caused the quality of Starbucks coffee to be lower than expected on United Airlines flights?

Short Essay Questions

1. Who is Don Valencia and what is the impact of his invention?

2. How is the idea of serving cold drinks at Starbucks first introduced to Howard and what is his response?

3. What makes the 1995 holiday season so disappointing for Starbucks?

4. What key events happen on the year that Howard turns forty?

5. What is the paper cup problem that Starbucks encounters and how is it solved?

6. What is an example of a negative claim that was made against Starbucks?

7. What is historic about the meeting that Howard calls after the 1995 holiday season?

8. Who is Scott Bedbury and why does Howard hire him to work for the company?

9. What changes does Starbucks make after receiving negative publicity?

10. What issues does Howard deal with as he attempts to keep Starbucks small while growing big?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Describe the elements that form H2O, their individual roles, skills, and responsibilities, and how they work as a team. Also, include an explanation of what causes Howard to realize that he needs to begin hiring people with skills different than his own and what that means for the Starbucks company.

Essay Topic 2

Analyze Howard's initial impression of Starbucks, including how the employees respond to him and their preconceived notions, the observations he makes at a store level, and the ways that he attempts to change things. Also, explain what Howard does in order to learn as much as possible at the new company.

Essay Topic 3

The Starbucks company had been open for ten years before Howard shows an interest in it.

1) Describe the history of the original design for Starbucks and how it was first opened.

2) Explain the origin of the Starbucks name as well as the company logo.

3) Analyze the ownership and business practices of Starbucks before Howard begins working there.

(see the answer keys)

This section contains 992 words (approx. 4 pages at 300 words per page) View a FREE sample