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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. After his father's death, what does Howard work to increase for Starbucks employees?

2. What is the purpose of a company Mission Statement?

3. According to Howard Behar, what can cause a company to lose sales?

4. How many tenets does Howard have that remain unchanged despite the rapid growth of Starbucks?

5. What year does Howard introduce the employee stock option at Starbucks?

Short Essay Questions

1. How did Howard feel about his father while growing up?

2. How successful is Il Giornale, and what leads Howard to purchase Starbucks?

3. As a result of a major financial loss, what three things does Howard outline for Starbucks' road back to success?

4. How do Jerry Baldwin and Gordon Bowker help Howard launch his new idea for cafes after he leaves Starbucks?

5. How does the purchase of Peet's Coffee and Tea divide the Starbucks company?

6. What is Howard's initial impression of Starbucks?

7. What is Howard's intent with Il Giornale, and how does he receive the money needed for the business' expansion plan?

8. What is the risk of serving Starbucks coffee outside of the company and what exception does Howard make?

9. What happens to Howard's father that causes him to rethink his move to Seattle?

10. What state is the Starbucks company in when Howard returns as the new CEO?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Explain in detail the three major changes that Howard proposes after he reports a major financial loss. Provide examples of how each idea is implemented, its purpose, and the reasons why it is effective.

Essay Topic 2

Explain the personal and professional obstacles that Howard must overcome before moving to Seattle and working for Starbucks. Include descriptions and analysis of the time and work it takes to be offered a position with Starbucks, the sacrifices Howard and his wife make for the move, and the questions that his father's health raises.

Essay Topic 3

The founding principles of Starbucks are an important part of the company's success.

1) Describe the Mission Statement that Howard creates along with the benefits of having a mission statement for a company in general.

2) Explain who comprises the Mission Review Team and its purpose.

3) Analyze the core values of Starbucks as they are defined by Howard throughout the book.

(see the answer keys)

This section contains 954 words (approx. 4 pages at 300 words per page) View a FREE sample