2. How much money does Howard need to raise in order to purchase Starbucks?
(a) Five million dollars.
(b) Two million dollars.
(c) Four million dollars.
(d) Three million dollars.

3. What is the purpose of a company Mission Statement?
(a) The board members of the company know what it stands for.
(b) The board members know what rules to follow.
(c) Everyone in the company has the same rules to follow.
(d) Everyone in the company knows what it stands for.

4. At Starbucks, what kind of product does Howard strive to deliver?
(a) One that is slightly less than what the customers know they want.
(b) One that is exactly what the customers want.
(c) One that sells well, regardless of what the customers want.
(d) One that is better than what the customers know they want.

5. How much older than Howard is Orin Smith?
(a) Twenty years.
(b) Ten years.
(c) Five years.
(d) Fifteen years.

6. What allows Starbucks to expand their reach and open stores at even greater distances from Seattle?
(a) The development of special bags that lock in moisture and air.
(b) The coffee freezing process.
(c) The purchase of several company owned vans.
(d) The online advertising.

7. How many tenets does Howard have that remain unchanged despite the rapid growth of Starbucks?
(a) One.
(b) Two.
(c) Three.
(d) None.

8. How much does Ron Margolis invest in Il Giornale?
(a) $200,000.
(b) $100,000.
(c) $150,000.
(d) $250,000.

9. When does Howard travel back to New York to see his father?
(a) January 1988.
(b) January 1989.
(c) March 1989.
(d) March 1988.

10. What is Howard hoping to reduce with his new plan for employees?
(a) Employee turnover.
(b) Employee suspensions.
(c) Employee tardiness.
(d) Employee termination.

11. What is Orin's part of the Starbucks trio?
(a) Vision.
(b) Silent partner.
(c) Financial responsibility.
(d) The company's soul.

12. How long does Howard stay in Europe for his training with Hammarplast?
(a) Three years.
(b) Six years.
(c) Three months.
(d) Six months.

13. What is the focus of the computerized systems installed in Starbucks stores in 1991?
(a) Sales, growth, and inventory.
(b) Only inventory.
(c) Sales and growth, but not inventory.
(d) Sales and inventory, but not growth.

14. When does the first Il Giornale store open?
(a) April 1986.
(b) September 1987.
(c) February 1987.
(d) July 1986.

15. How does Howard feel about his father while growing up?
(a) He thinks he lacks both character and ambition.
(b) He admires his ambition, but thinks he lacks character.
(c) He admires his character, but thinks he lacks ambition.
(d) He admires both his character and ambition.