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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, Don't Be Threatened by People Smarter Than You and the Value of Dogmatism and Flexibility.

Multiple Choice Questions

1. According to Howard Behar, what can cause a company to lose sales?
(a) A lack of employees.
(b) Wasteful spending.
(c) A restrictive code of operations.
(d) An excessive amount of employees.

2. Joining Howard and Orin, what is Howard Behar's role in the company?
(a) The company's soul.
(b) Vision.
(c) Silent partner.
(d) Financial responsibility.

3. What allows Starbucks to expand their reach and open stores at even greater distances from Seattle?
(a) The development of special bags that lock in moisture and air.
(b) The purchase of several company owned vans.
(c) The online advertising.
(d) The coffee freezing process.

4. Where is there a potential disaster in the coffee business?
(a) In coffee roasting and brewing, but not serving.
(b) In coffee roasting, but not brewing or serving.
(c) In coffee brewing, but not roasting or serving.
(d) In coffee roasting, brewing, and serving.

5. Responding to the success of existent stores, how many Starbucks stores does Howard open in 1990?
(a) Twenty.
(b) Thirty.
(c) Fifty.
(d) Forty.

Short Answer Questions

1. When does Howard travel back to New York to see his father?

2. What was the first city in California to receive a Starbucks store in 1992?

3. At Starbucks, what kind of product does Howard strive to deliver?

4. How long does it take Howard and Il Giornale to reach the point of serving over 1,000 people each day?

5. How many days before his father's death does Howard arrive in New York?

(see the answer key)

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