View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Crisis of Prices, Crisis of Values and The Best Way to Build a Brand is One Person at a Time.

Multiple Choice Questions

1. How was the store received in Japan?
(a) It had a moderate reception.
(b) There is no record of the initial reaction to the store.
(c) No one visited the store at first.
(d) Crowds lined up around the store.

2. When does the first Il Giornale store open?
(a) July 1986.
(b) February 1987.
(c) April 1986.
(d) September 1987.

3. How much money does Howard need to raise in order to purchase Starbucks?
(a) Two million dollars.
(b) Four million dollars.
(c) Three million dollars.
(d) Five million dollars.

4. Where was the third Il Giornale store opened?
(a) Spokane.
(b) Vancouver.
(c) Tacoma.
(d) Seattle.

5. How many tenets does Howard have that remain unchanged despite the rapid growth of Starbucks?
(a) None.
(b) Two.
(c) One.
(d) Three.

Short Answer Questions

1. How long does it take Howard and Il Giornale to reach the point of serving over 1,000 people each day?

2. What country experiences a severe frost that puts the coffee bean industry in jeopardy?

3. What profession does Ron Margolis, the first investor of Il Giornale, have?

4. Where is there a potential disaster in the coffee business?

5. What position is Orin Smith hired for?

(see the answer key)

This section contains 222 words (approx. 1 page at 300 words per page) View a FREE sample