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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What did Kroc resist profiting from?

2. What type of structure does McDonald's have?

3. What made Kroc upset with one of his franchise managers?

4. What was Kroc careful and conscious not to do in his franchise world?

5. What happened when Kroc took over McDonald's?

Short Essay Questions

1. Discuss the type of people Kroc hired as managers for McDonald's.

2. What helped end Kroc's difficulty in obtaining success in the West?

3. What are McDonald's managers committed to building?

4. What did Kroc avoid within his franchise business?

5. Describe how Kroc was similar to Carnegie and Rockefeller in his business strategies.

6. How did Kroc react as McDonald's grew?

7. Describe where the McDonald's name comes from.

8. What was the difference between the McDonald brothers vision for McDonald's and Kroc's vision for it?

9. Detail a few of the statistics given in the foreword about the US consumption of McDonald's products.

10. How did Kroc try to improve his product in other ways aside from ingredients?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Describe the conditions of the McDonald's industry when Fred Turner began to take control of the company. What propelled Kroc towards his decision to relinquish control of his manifested dream?

Essay Topic 2

Compare and contrast how Kroc's invention and development of a fast food industry was likened to Carnegie's and Rockefeller's steel and oil companies.

Essay Topic 3

Discuss and explain specifically what happened to McDonald's that created negative media attention. How did McDonald's respond to correct its image in the public?

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