McDonald's: Behind the Arches Test | Mid-Book Test - Easy

John F. Love
This set of Lesson Plans consists of approximately 104 pages of tests, essay questions, lessons, and other teaching materials.
Buy the McDonald's: Behind the Arches Lesson Plans
Name: _________________________ Period: ___________________

This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?
(a) 600,000
(b) 500,000.
(c) 400,000.
(d) 800,000.

2. What was Kroc considered to be after decades of involvement with McDonald's?
(a) A business legend.
(b) An entrepreneur.
(c) An American icon.
(d) A role model.

3. Who is the legendary founder of McDonald's?
(a) Dick McDonald.
(b) Ray A. Kroc.
(c) Mac McDonald.
(d) Richard and Maurice McDonald.

4. Where did Kroc bring his idea of the Multimixer into the public eye?
(a) Dairy Queen.
(b) McDonald's.
(c) KFC.
(d) The market.

5. How much did the first year of the Agates net for Kroc?
(a) $50,000.
(b) $40,000.
(c) $30,000.
(d) $75,000.

6. What would get someone fired from McDonald's?
(a) Rude customer service.
(b) Poor perfromance.
(c) Tardiness.
(d) Bad hygiene.

7. What menu item did McDonald's begin to experiment with in Chapter 6?
(a) French fries.
(b) Apple pies.
(c) Fish sandwiches.
(d) Milkshakes.

8. What was Kroc careful and conscious not to do in his franchise world?
(a) Over volunteer himself.
(b) Over extend himself.
(c) Overwork himself.
(d) Overwork his employees.

9. When did McDonald's grander carhop drive-in become a teenage hang out?
(a) The mid 1930s.
(b) The mid 1940s.
(c) The mid 1950s.
(d) The mid 1960s.

10. What strategy did Big Boys use at its beginning stages of development?
(a) Getting smaller.
(b) Staying local.
(c) One menu item.
(d) Getting bigger and full service.

11. What made Kroc upset with one of his franchise managers?
(a) He added cheese to the hamburger.
(b) He marketed differently.
(c) He began to add deserts.
(d) He raises the hamburger from 15 to 18 cents.

12. Where did many of Kroc's franchiser's come from?
(a) The real estate market.
(b) His family members.
(c) No where.
(d) Kroc's fellow golf club members.

13. Where was the first US carhop drive-in?
(a) Hollywood.
(b) Vegas.
(c) Dollywood.
(d) Atlanta.

14. What did Kroc found in 1952?
(a) McDonald's arches.
(b) McDonald's System, Inc.
(c) McDonald's mascot.
(d) McDonald's Corporation.

15. Who is credited for opening the first McDonald's?
(a) Schindler.
(b) Kroc.
(c) Gibson.
(d) Richard and Maurice McDonald.

Short Answer Questions

1. According to Chapter 6, who were committed to making the best hamburger in the world?

2. What originally did not exist in McDonald's but was eventually developed to make their hamburger?

3. What did Kroc resist profiting from?

4. What was the result of Kroc's ruthless enforcement of procedure?

5. Why did managers adopt Kroc's principles?

(see the answer keys)

This section contains 400 words
(approx. 2 pages at 300 words per page)
Buy the McDonald's: Behind the Arches Lesson Plans
Copyrights
BookRags
McDonald's: Behind the Arches from BookRags. (c)2017 BookRags, Inc. All rights reserved.
Follow Us on Facebook