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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. According to author, what does McDonald's management not include?
(a) Health care.
(b) Benefits.
(c) Any steady politics.
(d) Taxes taken out.

2. What did Kroc's franchise's begin to deviate from after the Agates stabilized?
(a) Ronald McDonald as their mascot.
(b) The red, yellow, and white color theme.
(c) The confines of Kroc's model.
(d) Nothing.

3. About how many entrepreneurs were pursuing the same idea as Kroc?
(a) 30.
(b) 12.
(c) 15.
(d) 13.

4. What did Kroc see fighting with maverick franchises would result in?
(a) A bad relationship.
(b) Respect.
(c) A good partnership.
(d) Fighting about everything.

5. What does the foreword of McDonald's: Behind the Arches explain?
(a) The restaurant industry.
(b) The author.
(c) The book's purpose.
(d) The fast food industry.

6. According to the author, what is the hardest task for a franchiser?
(a) Uniformity.
(b) Cleanliness.
(c) Communication.
(d) Individuality.

7. When did Kroc form the McDonald's system?
(a) March 5, 1955.
(b) March 3, 1955.
(c) March 6 1955.
(d) March 2, 1955.

8. What did Kroc mandate in his restaurants?
(a) Excellence.
(b) Health care.
(c) Cleanliness and fastidiousness.
(d) The best quality of everything.

9. Who is credited for opening the first McDonald's?
(a) Schindler.
(b) Kroc.
(c) Richard and Maurice McDonald.
(d) Gibson.

10. Who became a kind of "den mother" in the family at McDonald's?
(a) Ronald.
(b) Martino.
(c) Sonneborn.
(d) Kroc.

11. What rival chain went out of business in Chapter 6?
(a) Henry's.
(b) Hal's.
(c) Henri'.s
(d) Harry's.

12. In what state did carhop drive-ins spread rapidly?
(a) Illinois.
(b) Georgia.
(c) California.
(d) New Mexico.

13. What did Kroc resist that ultimately benefited him?
(a) The uniform idea of his franchise.
(b) Good food fast.
(c) Putting his financial position behind the company's.
(d) Putting his financial position ahead of the company's.

14. What type of structure does McDonald's have?
(a) State.
(b) Fundamentally federal.
(c) Good food fast.
(d) Family appeal.

15. According to Chapter 6, who were committed to making the best hamburger in the world?
(a) Kroc.
(b) Richard and Maurice.
(c) Martino.
(d) McDonald's managers.

Short Answer Questions

1. In 1995, how many hamburgers had McDonald's sold, according to McDonald's: Behind the Arches?

2. What did Kroc redefine with his suppliers?

3. What did the McDonald brothers force Kroc to do?

4. Why did managers adopt Kroc's principles?

5. Who is the legendary founder of McDonald's?

(see the answer keys)

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