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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What did Kroc limit in his business at McDonald's?
(a) Franchise ownership.
(b) Employees.
(c) Members of his board.
(d) Loss of control.

2. Who is the legendary founder of McDonald's?
(a) Dick McDonald.
(b) Mac McDonald.
(c) Ray A. Kroc.
(d) Richard and Maurice McDonald.

3. How much of the potato crop in 1995 did McDonald's consume, according to McDonald's: Behind the Arches?
(a) 7%.
(b) 6%.
(c) 5%.
(d) 3%.

4. When was the original McDonald's restaurant opened?
(a) 1955.
(b) 1953.
(c) 1966.
(d) 1954.

5. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?
(a) 97%.
(b) 100%.
(c) 96%.
(d) 98%.

6. According to Chapter 6, who were committed to making the best hamburger in the world?
(a) Richard and Maurice.
(b) McDonald's managers.
(c) Martino.
(d) Kroc.

7. What did Kroc found in 1952?
(a) McDonald's arches.
(b) McDonald's Corporation.
(c) McDonald's mascot.
(d) McDonald's System, Inc.

8. According to author, what does McDonald's management not include?
(a) Benefits.
(b) Taxes taken out.
(c) Health care.
(d) Any steady politics.

9. According to the author, what was Kroc considered to be above anything else?
(a) A traveller.
(b) A father.
(c) A money maker.
(d) A salesman.

10. Who became a kind of "den mother" in the family at McDonald's?
(a) Kroc.
(b) Martino.
(c) Sonneborn.
(d) Ronald.

11. Where is McDonald's Plaza?
(a) Atlanta, GA.
(b) Oak Brook, IL.
(c) Chicago, IL.
(d) Topeka, KS.

12. What does the author compare McDonald's operational system to?
(a) The Marine Corp.
(b) The Navy.
(c) The Army.
(d) The Air Force.

13. When did McDonald's grander carhop drive-in become a teenage hang out?
(a) The mid 1930s.
(b) The mid 1960s.
(c) The mid 1950s.
(d) The mid 1940s.

14. According to the author, what is the hardest task for a franchiser?
(a) Uniformity.
(b) Cleanliness.
(c) Individuality.
(d) Communication.

15. What strategy did Big Boys use at its beginning stages of development?
(a) One menu item.
(b) Getting smaller.
(c) Staying local.
(d) Getting bigger and full service.

Short Answer Questions

1. What opening became a social event?

2. What did Kroc want to improve as he focused on building the operating system?

3. What does the foreword of McDonald's: Behind the Arches explain?

4. What originally did not exist in McDonald's but was eventually developed to make their hamburger?

5. What did the McDonald brothers force Kroc to do?

(see the answer keys)

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