McDonald's: Behind the Arches Quiz | Eight Week Quiz F

John F. Love
This set of Lesson Plans consists of approximately 104 pages of tests, essay questions, lessons, and other teaching materials.
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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. What did Kroc move to redesign after he gained complete control and ownership of the restaurant?
(a) The bathroom layout.
(b) The architecture.
(c) The kitchen's layout.
(d) The playground.

2. Who did Kroc start a new life with, after he gave away more of his control of McDonald's?
(a) Joan.
(b) Ethel.
(c) Jane.
(d) Martino.

3. About how many entrepreneurs were pursuing the same idea as Kroc?
(a) 13.
(b) 30.
(c) 12.
(d) 15.

4. How much did the first year of the Agates net for Kroc?
(a) $30,000.
(b) $50,000.
(c) $40,000.
(d) $75,000.

5. What rival chain went out of business in Chapter 6?
(a) Hal's.
(b) Harry's.
(c) Henry's.
(d) Henri'.s

Short Answer Questions

1. What type of strategy is formed when the land owner subleases to the franchises?

2. How old was Kroc when McDonald's was incorporated?

3. What business did Kroc first get into?

4. Who did Kroc and Sonneborn use as a buffer for communication?

5. In Chapter 7, why did Kroc desire to buy out the McDonald brothers?

(see the answer key)

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