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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. Who was responsible for doubling McDonald's real estate holdings?
(a) Martino.
(b) Kroc.
(c) Turner.
(d) Sonneborn.

2. What was the remaining difficulty between Kroc and the McDonald brothers after their trial?
(a) Who would develop the recipes now.
(b) Who would own the original San Bernadino store.
(c) Who would own the largest store.
(d) Who would oversee the manager's team.

3. Who is credited for opening the first McDonald's?
(a) Schindler.
(b) Gibson.
(c) Kroc.
(d) Richard and Maurice McDonald.

4. In 1995, according to McDonald's: Behind the Arches, how many restaurants did McDonald's have?
(a) 17,000.
(b) 16,000.
(c) 15,00.
(d) 14,000.

5. What did Kroc avoid in the franchise business?
(a) Fast income.
(b) Laziness.
(c) Dictating control.
(d) Territorial fights.

Short Answer Questions

1. What did Sonneborn's idea involve?

2. When did Maurice McDonald die?

3. Who was Kroc's personality opposite?

4. How many parts of the process are there to uphold the common standard qualities for McDonald's?

5. According to the author, what was Kroc considered to be above anything else?

(see the answer key)

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