McDonald's: Behind the Arches Quiz | Eight Week Quiz F

John F. Love
This set of Lesson Plans consists of approximately 104 pages of tests, essay questions, lessons, and other teaching materials.
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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. What was McDonald's considered to be in regards to the real estate world?
(a) The weakest real estate company in the world.
(b) A monopoly.
(c) A subsidiary.
(d) The greatest real estate company in the world.

2. What did Kroc's negotiation to do his relationship with the McDonald brothers?
(a) Deepened it.
(b) Healed it.
(c) Destroyed it.
(d) Developed it.

3. When did Maurice McDonald die?
(a) 1971.
(b) 1977.
(c) 1973.
(d) 1972.

4. In 1961 how many states had McDonald's restaurants?
(a) 45.
(b) 41.
(c) 44.
(d) 42.

5. What item did Kroc have success with after the market changed?
(a) Milkshakes.
(b) French fries.
(c) The hand held mixer.
(d) The Multimixer.

Short Answer Questions

1. What did McDonald's do to solve their staffing policies?

2. What opening became a social event?

3. When did franchising begin in America?

4. What innovative advertisement proved to be successful for McDonald's after Kroc's death?

5. When did Kroc die?

(see the answer key)

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