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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. Who did Turner rely on during financial pressures?
(a) Sonneborn.
(b) Martino.
(c) Boylan.
(d) Kroc.

2. How much of the potato crop in 1995 did McDonald's consume, according to McDonald's: Behind the Arches?
(a) 6%.
(b) 5%.
(c) 3%.
(d) 7%.

3. What was Kroc and Cotter's relationship like?
(a) They were best friends.
(b) They loved each other mutually.
(c) They worked well in business.
(d) They hated each other mutually.

4. What moved Kroc to California in the early 1960s?
(a) Joan.
(b) Jane.
(c) Ethel.
(d) A love interest and divorce.

5. What did Kroc begin thinking of McDonald's as?
(a) A sacred family.
(b) A sacred experience.
(c) A sacred misson.
(d) A sacred bond.

Short Answer Questions

1. What type of clothing was particularly effective with the children when McDonald's was developing its first mascot or icon?

2. What did Kroc see fighting with maverick franchises would result in?

3. According to McDonald's: Behind the Arches, how did Kroc act towards the big government?

4. According to author, what does McDonald's management not include?

5. About how many entrepreneurs were pursuing the same idea as Kroc?

(see the answer key)

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