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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Making Hamburgers.

Multiple Choice Questions

1. Who is the legendary founder of McDonald's?
(a) Dick McDonald.
(b) Mac McDonald.
(c) Ray A. Kroc.
(d) Richard and Maurice McDonald.

2. How did McDonald's develop its discovery process?
(a) By ignoring its competitors.
(b) Through research.
(c) By watching other restaurants.
(d) Through trial and error.

3. What did the press focus on in regards to McDonald's?
(a) The inside.
(b) The grade of food quality.
(c) The corporation.
(d) The outside.

4. Who was Kroc's personality opposite?
(a) Harry Jonasborn.
(b) Harry Sonneborn.
(c) Harris Sonney.
(d) Harley Smithington.

5. What type of structure does McDonald's have?
(a) Family appeal.
(b) Fundamentally federal.
(c) Good food fast.
(d) State.

Short Answer Questions

1. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?

2. In what state did carhop drive-ins spread rapidly?

3. What did Kroc limit in his business at McDonald's?

4. According to the author, what is the hardest task for a franchiser?

5. According to McDonald's: Behind the Arches, how did Kroc act towards the big government?

(see the answer key)

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