|Name: _________________________||Period: ___________________|
This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, The Franchising Derby.
Multiple Choice Questions
1. What business did Kroc first get into?
(a) Farm development.
(c) The real estate market.
(d) The milkshake mixer business.
2. What did the press focus on in regards to McDonald's?
(a) The grade of food quality.
(b) The inside.
(c) The corporation.
(d) The outside.
3. Where was the first US carhop drive-in?
4. How many parts of the process are there to uphold the common standard qualities for McDonald's?
5. In 1995, according to McDonald's: Behind the Arches, how many restaurants did McDonald's have?
Short Answer Questions
1. What does the prologue compare the state of McDonald's main office to?
2. What strategy did Big Boys use at its beginning stages of development?
3. When did McDonald's grander carhop drive-in become a teenage hang out?
4. How much of the potato crop in 1995 did McDonald's consume, according to McDonald's: Behind the Arches?
5. Who is credited for opening the first McDonald's?
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