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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, The Franchising Derby.

Multiple Choice Questions

1. What did the press focus on in regards to McDonald's?
(a) The inside.
(b) The corporation.
(c) The outside.
(d) The grade of food quality.

2. Who is credited for opening the first McDonald's?
(a) Kroc.
(b) Gibson.
(c) Richard and Maurice McDonald.
(d) Schindler.

3. About how many entrepreneurs were pursuing the same idea as Kroc?
(a) 13.
(b) 12.
(c) 30.
(d) 15.

4. What did Kroc limit in his business at McDonald's?
(a) Members of his board.
(b) Employees.
(c) Loss of control.
(d) Franchise ownership.

5. What did Kroc found in 1952?
(a) McDonald's System, Inc.
(b) McDonald's arches.
(c) McDonald's Corporation.
(d) McDonald's mascot.

Short Answer Questions

1. Who did Kroc suggest incorporate a curb side service?

2. What does the foreword of McDonald's: Behind the Arches explain?

3. In what state did carhop drive-ins spread rapidly?

4. Where does the restaurant's name McDonald's come from?

5. What does the prologue compare the state of McDonald's main office to?

(see the answer key)

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