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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, The Franchising Derby.

Multiple Choice Questions

1. Where did Kroc bring his idea of the Multimixer into the public eye?
(a) McDonald's.
(b) The market.
(c) Dairy Queen.
(d) KFC.

2. When was the original McDonald's restaurant opened?
(a) 1966.
(b) 1955.
(c) 1954.
(d) 1953.

3. What social group did the McDonald brothers become a part of because of their drive-in?
(a) Janitors.
(b) Millionaires.
(c) The celebrity elite.
(d) The San Bernadino social elite.

4. What strategy did Big Boys use at its beginning stages of development?
(a) Getting bigger and full service.
(b) Staying local.
(c) Getting smaller.
(d) One menu item.

5. What was the financial state of the McDonald brothers in the 1930s?
(a) Bankrupt.
(b) Unemployed.
(c) Moderately rich.
(d) Wealthy.

Short Answer Questions

1. Who is the legendary founder of McDonald's?

2. According to the author, what was Kroc considered to be above anything else?

3. How did the McDonald brother's envision the future business of McDonald's?

4. When did McDonald's grander carhop drive-in become a teenage hang out?

5. What did the press focus on in regards to McDonald's?

(see the answer key)

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