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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, The Owner/Operator.

Multiple Choice Questions

1. What did Kroc's franchise's begin to deviate from after the Agates stabilized?
(a) The confines of Kroc's model.
(b) Nothing.
(c) The red, yellow, and white color theme.
(d) Ronald McDonald as their mascot.

2. What strategy did Dairy Queen use at its beginning stages of development?
(a) Staying small.
(b) One menu item.
(c) Getting bigger.
(d) One market.

3. Where was the first US carhop drive-in?
(a) Dollywood.
(b) Hollywood.
(c) Atlanta.
(d) Vegas.

4. According to the author, what was Kroc considered to be above anything else?
(a) A money maker.
(b) A salesman.
(c) A traveller.
(d) A father.

5. When did McDonald's grander carhop drive-in become a teenage hang out?
(a) The mid 1960s.
(b) The mid 1930s.
(c) The mid 1950s.
(d) The mid 1940s.

Short Answer Questions

1. What type of structure does McDonald's have?

2. How much did the first year of the Agates net for Kroc?

3. Who is credited for opening the first McDonald's?

4. What was Kroc careful and conscious not to do in his franchise world?

5. What opening became a social event?

(see the answer key)

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