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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Who did Kroc name as president?

2. Where does Kroc decide he is going at the end of the chapter?

3. When McDonalds went public, what was the initial offering price of the stock?

4. Kroc assumed the title of president for one year after Harry resigned because he:

5. Kroc told sportswriters that he estimated it would take how long to rebuild the team?

Short Essay Questions

1. What did Kroc do when the McDonald brothers refused to sell their original San Bernadino location?

2. Who was Jane Dobbins Green?

3. What is Kroc's philosophy regarding money?

4. When McDonald's went public, what was the share price that the stock opened at?

5. What was the MiniMac concept?

6. How did Kroc view the price increase?

7. What was the biggest area of disagreement between Sonnenburn and Kroc?

8. Why was McDonald's considering going public?

9. Why didn't Kroc make Fred Turner president right after Harry resigned? Why did he want the position himself for one year?

10. Why did Kroc move to California?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Discuss the selling techniques of Ray Kroc. Why is it important to sell yourself first? What does Kroc mean by this and how did he practice this?

Essay Topic 2

What is the relationship between risk and happiness? Is it possible to be happy without taking risks? Why or why not? Do you agree with Kroc's philosophy?

Essay Topic 3

Ray Kroc went from being Danny Daydreamer to being a multimillionaire. In what ways does McDonald reflect Kroc's dreams and philosophies even though it took its toll on his personal life? Is there a value to being a dreamer?

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This section contains 608 words (approx. 3 pages at 300 words per page) View a FREE sample