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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What is The Monotony Index, formulated by Luigi Salvenschi?

2. Under Fred Turner's leadership, McDonalds:

3. What was June Martino's nickname?

4. When did Sonnenburn assume this position?

5. After marrying Joni and giving the Beverly Hills house to Jane, the Kroc's:

Short Essay Questions

1. When McDonald's went public, what was the share price that the stock opened at?

2. After Fred Turner became president, what functions did Kroc perform for McDonald's?

3. Why did McDonald's introduce the Filet-O-Fish sandwich?

4. What was the MiniMac concept?

5. Why does Harry Sonnenburn resign the first time?

6. Why did Kroc move to California?

7. Why did Kroc decide to buyout the McDonald brothers?

8. What was the biggest area of disagreement between Sonnenburn and Kroc?

9. What resulted in the Sonnenburn camp and the Kroc camp?

10. What philosophy regarding customer satisfaction did Kroc apply to baseball?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Kroc viewed McDonald's and new product development as capitalism in action. Comment on this statement using examples from the book. What does he mean by capitalism in action? Do you agree with him?

Essay Topic 2

Explain the difference between publicly held and privately held companies. What were the benefits of going public? How did Kroc, Sonnenburn and Martino benefit?

Essay Topic 3

What are Kroc's views on education? Why does he refuse to provide funding to colleges with liberal arts programs? What kind of program must a college have in order to receive a donation from Kroc? Do you agree with his reasoning?

(see the answer keys)

This section contains 660 words (approx. 3 pages at 300 words per page) View a FREE sample