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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. In granting franchises, McDonald gives preference to:
(a) Present operators and McDonald's employees.
(b) Candidates with business school degrees.
(c) Candidates under the age of forty.
(d) Employees of competitors.

2. How many hamburgers had McDonalds sold by July 1966?
(a) Two billion.
(b) One billion.
(c) Five hundred million.
(d) Three billion.

3. When did Sonnenburn assume this position?
(a) 1957.
(b) 1960.
(c) 1965.
(d) 1959.

4. Kroc assumed the title of president for one year after Harry resigned because he:
(a) Couldn't find a replacement for Harry.
(b) Wanted to make changes in the organization.
(c) He had no other choice.
(d) He didn't want to share decision making with anyone.

5. The major reason why Kroc wanted to end the association with the McDonald brothers was:
(a) They interferred too much in company decisions.
(b) They demanded managerial positions.
(c) They refused to sell their San Bernardino store to the corporation.
(d) Their refusal to alter any of the terms of the original agreement.

Short Answer Questions

1. The McDonald's people referred to the Bristol group as:

2. What problems did McDonalds face in the Washington DC area that Kroc resolved?

3. McDonalds lost business after the price increase. How long did it take for the customer counts to recover?

4. Which of the following was not a part of McDonald's programs in the 1970s?

5. The man who helped arrange the financing for the buyout was:

Short Essay Questions

1. How did Kroc view the price increase?

2. Why did McDonald's introduce the Filet-O-Fish sandwich?

3. What was the MiniMac concept?

4. What does Kroc describe as the most fulfilling function in his job?

5. Why was McDonald's considering going public?

6. How was the buyout of the McDonald brothers financed?

7. What resulted in the Sonnenburn camp and the Kroc camp?

8. When McDonald's went public, what was the share price that the stock opened at?

9. When Kroc meets Joni Smith, what does he want her to do?

10. Why did Kroc move to California?

(see the answer keys)

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