|Name: _________________________||Period: ___________________|
This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.
Multiple Choice Questions
1. Where was Hamburger University located?
(a) Chicago, Illinois.
(b) Arlington Heights, Illinois.
(c) Elk Grove Village, Illinois.
(d) Des Plaines, Illinois.
2. The new design of McDonald buildings included:
(a) Seating room.
(b) Parking lot services.
(c) Table services.
(d) No golden arches.
3. After marrying Joni and giving the Beverly Hills house to Jane, the Kroc's:
(a) Moved to Chicago.
(b) Lived on his Yacht.
(c) Bought another house in Beverly Hills.
(d) Moved to his Southern California ranch.
4. McDonald's faced opposition from some of their operators in the form of:
(a) The McDonald's Operators Association.
(c) Court cases.
5. McDonalds lost business after the price increase. How long did it take for the customer counts to recover?
(a) Three months.
(b) They never achieved their pre-price increase level.
(c) Seven months.
(d) One year.
Short Answer Questions
1. What baseball team did Ray Kroc purchase?
2. Even though McDonald business were booming and the company was showing a profit, they faced the problem of:
3. What is Kroc's theory about size of stores and growth?
4. Which was not an area of the McDonald's business that Kroc remained active in?
5. Which position did Ray Kroc hold in the corporation?
Short Essay Questions
1. Why was McDonald's considering going public?
2. How was the buyout of the McDonald brothers financed?
3. Why does Kroc describe the introduction of new menu items as examples of capitalism in action?
4. Who was Jane Dobbins Green?
5. Why does Harry Sonnenburn resign the first time?
6. Why did Kroc purchase professional sports teams?
7. Why did Kroc decide to buyout the McDonald brothers?
8. How did Kroc handle in management duties in 1963?
9. When Kroc meets Joni Smith, what does he want her to do?
10. What philosophy regarding customer satisfaction did Kroc apply to baseball?
This section contains 659 words
(approx. 3 pages at 300 words per page)