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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What did Kroc do the first time he visited the McDonald brothers?
(a) He sampled all of the goods.
(b) He sat in the parking lot and watched the business.
(c) He talked to the staff.
(d) He talked to the customers.

2. What percent of gross sales did Kroc receive from the franchises?
(a) 1.9%
(b) 1.5%
(c) 1%
(d) 2%

3. What did Kroc propose to the brothers?
(a) They open a chain of restaurants using his Multimixers.
(b) They purchase more Multimixers.
(c) They introduce new, good items.
(d) They sell him their restaurants.

4. The first business Ray opened was:
(a) A delivery service.
(b) A restaurant.
(c) A music store.
(d) A talent agency.

5. What product was Kroc selling before forming McDonalds?
(a) Vacuum cleaners.
(b) Real estate.
(c) Multimixer.
(d) Used cars.

Short Answer Questions

1. Earl Prince wanted Kroc to:

2. According to the agreement, Kroc would receive a franchise fee of:

3. Why did Ray move to New York?

4. Who caused the big crisis McDonald's faced because of mechanic's liens?

5. Who invented the Multimixer?

Short Essay Questions

1. How did drive-in restaurants come into being?

2. How did Kroc learn about the McDonald brother's restaurant?

3. Why did Kroc return to Chicago from New York?

4. How did the growth of McDonald's benefit the company's suppliers?

5. What were Kroc's impressions of the restaurant?

6. What two things did Kroc enjoy as he was growing up?

7. What was the first business Kroc owned?

8. Where was Kroc's first McDonald's franchise?

9. What problems did McDonald's face as a result of the actions of Clem Bohr?

10. What were some of the important decisions that Kroc made the first year?

(see the answer keys)

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