2. What is The Monotony Index, formulated by Luigi Salvenschi?
(a) The menu should be varied so customers don't become bored.
(b) Tasks should be rotated so workers don't become bored.
(c) The greater the amount of monotony in a town, the better the chances that McDonalds will be successful.
(d) The store must have music or entertainment for customers.

3. The McDonald's people referred to the Bristol group as:
(a) The Group.
(b) The New York Group.
(c) The Twelve Apostles.
(d) The University Group.

4. In granting franchises, McDonald gives preference to:
(a) Candidates with business school degrees.
(b) Present operators and McDonald's employees.
(c) Candidates under the age of forty.
(d) Employees of competitors.

5. Why did McDonalds introduce the Filet-O-Fish sandwich?
(a) Catholics could not eat meat on Fridays and McDonalds was losing too much business.
(b) Part of normal menu expansion.
(c) Kroc liked fish sandwiches.
(d) Customers were demanding fish sandwiches.

6. In regards to baseball, Kroc tried to make attending the games:
(a) A money making event.
(b) A dining experience.
(c) A more pleasant experience.
(d) None of the above.

7. A common practice among California suppliers was:
(a) Refusal to negotiate.
(b) Kickbacks in exchange for exclusive contracts.
(c) Poor quality.
(d) Poor service.

8. Why did McDonalds have low volume in California?
(a) McDonald's have no identity in the multitude of drive-ins.
(b) Staffing problems.
(c) Other stores undersold them.
(d) Poor quality.

9. In exchange for the loan, McDonald's would:
(a) Pay .5% of gross sales for three periods.
(b) Change their mangement policies.
(c) Give the group a seat on the board.
(d) Yield managerial control until the loan is repaid.

10. After Ray married Jane, they sold the Woodland Hills house and:
(a) Bought a Malibu beach house.
(b) Moved to New York.
(c) Moved to Beverly Hills.
(d) Returned to Chicago.

11. Filet-O-Fish became a regular part of the menu in:
(a) 1963.
(b) 1959.
(c) 1965.
(d) 1962.

12. What did McDonalds do for the first time in January 1961?
(a) Raised the price of hamburgers.
(b) Lowered prices.
(c) Advertised on television.
(d) Introduced Filet-O-Fish.

13. What, according to Kroc, is the common fallacy about money?
(a) Money solves all problems.
(b) Money creates problems.
(c) Everything should be done for money.
(d) Money is important for happiness.

14. What baseball team did Ray Kroc purchase?
(a) San Diego Padres.
(b) Chicago White Sox.
(c) New York Yankees.
(d) Chicago Cubs.

15. McDonalds lost business after the price increase. How long did it take for the customer counts to recover?
(a) One year.
(b) They never achieved their pre-price increase level.
(c) Seven months.
(d) Three months.