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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. How did Kroc view prices and price increases?
(a) Every penny mattered to the consumer.
(b) McDonald's should charge the highest price the market would bear.
(c) The fifteen cent hamburger price had to be maintained.
(d) Price increases should be tied to the cost of living.

2. What new rule was made because of Kroc's action at the first home game?
(a) A limit on the number of promotions.
(b) Only players and game officals can be on the field.
(c) The park must be landscaped according to league requirements.
(d) Only the official announcer can use the public address system.

3. After marrying Joni and giving the Beverly Hills house to Jane, the Kroc's:
(a) Lived on his Yacht.
(b) Moved to Chicago.
(c) Bought another house in Beverly Hills.
(d) Moved to his Southern California ranch.

4. Filet-O-Fish became a regular part of the menu in:
(a) 1959.
(b) 1963.
(c) 1962.
(d) 1965.

5. As a result of the exclusive licensing agreement, McDonalds:
(a) Couldn't open a store in the area.
(b) Lost business to competitors.
(c) Had no say in the management issue.
(d) Received a lower percent of sales.

6. What problem was unique to California suppliers?
(a) They weren't reliable.
(b) Some suppliers wouldn't deal with McDonalds.
(c) They wouldn't negotiate with McDonalds.
(d) They formed suppliers cartels.

7. How many hamburgers had McDonalds sold by July 1966?
(a) Three billion.
(b) One billion.
(c) Two billion.
(d) Five hundred million.

8. After Ray married Jane, they sold the Woodland Hills house and:
(a) Bought a Malibu beach house.
(b) Moved to Beverly Hills.
(c) Moved to New York.
(d) Returned to Chicago.

9. Why were people wearing chef's hats given free admission to the park the day?
(a) As an honor to Ray Kroc.
(b) So fans could show their support for McDonald's.
(c) McDonald's sponsored the game.
(d) An opposing team player publicly asked if Kroc thought he was talking to a group of short order cooks.

10. Which was not an area of the McDonald's business that Kroc remained active in?
(a) New product development.
(b) Human resources.
(c) Acquisition of new properties.
(d) None of the above.

11. What, according to Kroc, is the common fallacy about money?
(a) Everything should be done for money.
(b) Money creates problems.
(c) Money solves all problems.
(d) Money is important for happiness.

12. Kroc fulfilled one of his dreams on March 8, 1969 when he:
(a) Married Joni.
(b) Formally retired from McDonalds.
(c) Set out on a world cruise.
(d) Purchased the Chicago Cubs.

13. Whic position did Harry Sonnenburn hold in the corporation?
(a) Treasurer.
(b) Executive vice president.
(c) President and chief executive officer.
(d) Senior vice president.

14. Why couldn't McDonalds find a suitable partner for a merger?
(a) There was too much mismanagement.
(b) Kroc wasn't interested in merging.
(c) No one was interested.
(d) Kroc insisted that McDonalds had to be the surviving company.

15. Which of the following was not one of Kroc's failures?
(a) Raymond's restaurant.
(b) The Hulaburger.
(c) Filet-O-Fish.
(d) Jane Dobbins Pie Tree chain.

Short Answer Questions

1. When did Sonnenburn assume this position?

2. How many states were in the west coast region?

3. Under Fred Turner's leadership, McDonalds:

4. In regards to baseball, Kroc tried to make attending the games:

5. The major reason why Kroc wanted to end the association with the McDonald brothers was:

(see the answer keys)

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