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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What percent of gross sales did Kroc receive from the franchises?
(a) 1.9%
(b) 1%
(c) 1.5%
(d) 2%

2. The One-In-a-Million was:
(a) A Prince Castle milk shake.
(b) A sales course.
(c) A new mixing machine.
(d) Kroc's sales strategy.

3. Kroc and his staff decided that the best growth path was to:
(a) Own the restaurants themselves.
(b) Open anywhere the franchise buyer wanted.
(c) Limit franchise sales to maintain high prices.
(d) Select locations and develop the restaurants themselves.

4. What was not a part of the original McDonald's menu?
(a) Hamburgers.
(b) Cheeseburgers.
(c) French fries.
(d) BLT sandwich.

5. Why did the Kroc's return to Chicago from Miami?
(a) Ray received a good job offer in Chicago.
(b) Ray lost his job.
(c) Ethel was homesick.
(d) Ray's mother was sick.

6. The first business Ray opened was:
(a) A delivery service.
(b) A talent agency.
(c) A restaurant.
(d) A music store.

7. What did Kroc do the first time he visited the McDonald brothers?
(a) He talked to the staff.
(b) He talked to the customers.
(c) He sampled all of the goods.
(d) He sat in the parking lot and watched the business.

8. Kroc's simple philosophy is that:
(a) Life is predetermined.
(b) He has no simple philosophy.
(c) People are trapped by circumstances.
(d) People are responsible for their own problems and happiness.

9. Ray's mother earned money by:
(a) Sewing.
(b) Giving piano lessons.
(c) Working at Kresge.
(d) Working as a maid.

10. Where did Kroc locate his first franchise?
(a) Downtown Chicago.
(b) Des Plaines, Illinois.
(c) Arlington Heights, Illinois.
(d) Oak Park, Illinois.

11. Kroc hired Harry Sonnenburn to handle:
(a) Staffing.
(b) Restaurant development.
(c) Sales.
(d) Financing.

12. When did the Des Plaines McDonald's open?
(a) Summer, 1955.
(b) January 1, 1955.
(c) April 15, 1955.
(d) January, 1956.

13. Why couldn't the Des Plaines franchise be an exact duplicate of the San Bernadino original?
(a) Because of differences in climate.
(b) Because of union requirements.
(c) It was too costly.
(d) There was not enough space.

14. What did Ray enjoy most about high school?
(a) English.
(b) Algebra.
(c) History.
(d) Debating.

15. The original McDonald brothers restaurant was located in:
(a) Detroit, Michigan.
(b) Chicago, Illinois.
(c) San Bernadino, California.
(d) Miami, Florida.

Short Answer Questions

1. What concept did Kroc promote when selling paper cups?

2. Why did Ray return to Chicago?

3. During World War I, Ray:

4. Ray Kroc met Bill Veeck:

5. Kroc feels that people can accomplish:

(see the answer keys)

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