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Short Answer Key
Chapter 1
1. Kroc's simple philosophy is that:
People are responsible for their own problems and happiness.
2. Kroc's philosophy regarding opportunity is to:
Take advantage of every opportunity that presents itself.
3. What product was Kroc selling before forming McDonalds?
Multimixer.
4. Who did Kroc used to work for?
Lily Tulip Cup Company.
5. Kroc flew to California:
To view the operation of the McDonald brothers.
6. What did Kroc do the first time he visited the McDonald brothers?
He talked to the customers.
7. What did the McDonald brothers call Kroc?
Mr. Multimixer.
8. When the McDonald brothers explained their operation, what impressed Kroc?
The simplicity and effectiveness of their system.
9. The original McDonald brothers restaurant was located in:
San Bernadino, California.
10. What was the price of the original McDonald brothers hamburger?
Fifteen cents.
11. What was not a part of the original...
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This section contains 2,359 words (approx. 8 pages at 300 words per page) |
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