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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16.

Multiple Choice Questions

1. How much did John Clark want for his share in the Multimixer business?
(a) Sixty-eight thousand dollars.
(b) Twenty-five thousand dollars.
(c) Ten thousand dollars.
(d) Fifty thousand dollars.

2. Which of the following was not one of the diseases that research money is provided for?
(a) Polio.
(b) Arthritis.
(c) Diabetes.
(d) Multiple sclerosis.

3. What was the purpose of the Franchise Realty Corporation?
(a) To provide a slush fund for the franchises.
(b) To handle the franchise real estate end of the franchising.
(c) To sell restaurants.
(d) To sell franchises.

4. What McDonald's management philosophy did Kroc apply to baseball?
(a) Fans weren't concerned with quality.
(b) Seat locations needed to be changed.
(c) That customers deserve a quality product or performance for their money.
(d) The game was all that mattered.

5. How much money did McDonald's have to raise to pay off the mechanic's liens?
(a) $400,000.
(b) $1 million.
(c) $250,000.
(d) $125,000.

Short Answer Questions

1. Drive-in food restaurants came into being in:

2. How did Kroc resolve the problem of the french fries?

3. Which position did Ray Kroc hold in the corporation?

4. The foundation headquarters was first located:

5. Why did Ray move to New York?

(see the answer key)

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