View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16.

Multiple Choice Questions

1. How did the McDonald brothers pioneer the fast-food business?
(a) By going to school and learning new techniques.
(b) By buying a new restaurant.
(c) By revamping their existing restaurant and providing a limited menu.
(d) They weren't the pioneers of fast-food restaurants.

2. The new design of McDonald buildings included:
(a) Table services.
(b) Seating room.
(c) Parking lot services.
(d) No golden arches.

3. What did the McDonald brothers have an architect working on?
(a) A new warehouse.
(b) A house.
(c) The design for a new drive-in building.
(d) A remodeled restaurant.

4. Even though McDonald business were booming and the company was showing a profit, they faced the problem of:
(a) No cash flow.
(b) Bad publicity.
(c) Mismanagement.
(d) Limited growth.

5. What is Kroc's theory in fighting the competition?
(a) To rely on governments and the courts.
(b) To lower prices.
(c) Stress strengths.
(d) To increase advertising.

Short Answer Questions

1. Who did Kroc recommend to open restaurants for them?

2. What did Ray Kroc have when he returned from California in 1954?

3. Who was the first president of the foundation?

4. In response to being informed of a ten percent pay cut by Lily during the Depression, Kroc did all of the following:

5. Kroc views all of the following as McDonald's strengths:

(see the answer key)

This section contains 246 words (approx. 1 page at 300 words per page) View a FREE sample