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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16.

Multiple Choice Questions

1. What is The Monotony Index, formulated by Luigi Salvenschi?
(a) Tasks should be rotated so workers don't become bored.
(b) The store must have music or entertainment for customers.
(c) The greater the amount of monotony in a town, the better the chances that McDonalds will be successful.
(d) The menu should be varied so customers don't become bored.

2. After the real estate job ended, Ray supported his family by:
(a) Selling vacuum cleaners.
(b) Selling encyclopedias.
(c) Playing piano in a speakeasy.
(d) Working in a restaurant..

3. How did McDonald's solve its identity problem and improve sales in Calfornia?
(a) Hired new managers.
(b) Lowered prices.
(c) Television advertising campaign.
(d) Improved quality.

4. How did Kroc feel about spending money?
(a) He donated to any charity that made a request.
(b) He spent money on whatever he wanted.
(c) He believed in spending his money in useful ways.
(d) He didn't believe in charitable donations.

5. Kroc's philosophy regarding opportunity is to:
(a) Stay with the security of a job.
(b) Carefully sort through opportunities.
(c) Ignore opportunities.
(d) Take advantage of every opportunity that presents itself.

Short Answer Questions

1. Who did Kroc used to work for?

2. What price did the McDonald brothers demand?

3. Sonnenburn began working for a weekly take home salary of:

4. What product was Kroc selling before forming McDonalds?

5. Where does Kroc decide he is going at the end of the chapter?

(see the answer key)

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