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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9.

Multiple Choice Questions

1. What kind of lease did the franchises have?
(a) Subordinated lease.
(b) Yearly lease.
(c) Five year lease.
(d) Ten year lease.

2. What percent of gross sales did Kroc receive from the franchises?
(a) 2%
(b) 1%
(c) 1.5%
(d) 1.9%

3. What job did Ray hold in the Chicago financial market?
(a) Stock broker
(b) Stock trader.
(c) Runner.
(d) Board marker.

4. Which product did Ralph Sullivan pioneer?
(a) The hot fudge sundae.
(b) The Multimixer.
(c) A milk shake made with frozen milk.
(d) A revolutionary new paper cup.

5. Kroc's simple philosophy is that:
(a) He has no simple philosophy.
(b) People are trapped by circumstances.
(c) Life is predetermined.
(d) People are responsible for their own problems and happiness.

Short Answer Questions

1. The effects of the purchasing system Kroc devised was to:

2. Kroc found the 1927-37 period exciting because of:

3. How much money did McDonald's have to raise to pay off the mechanic's liens?

4. How did Kroc resolve the problem of the french fries?

5. Which state pioneered the drive-in food business?

(see the answer key)

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