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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9.

Multiple Choice Questions

1. What foodstuff provided a problem that had to be resolved at the Des Plaines location?
(a) French fries.
(b) Hamburgers.
(c) Milk shakes.
(d) Coffee.

2. How much did John Clark want for his share in the Multimixer business?
(a) Ten thousand dollars.
(b) Twenty-five thousand dollars.
(c) Fifty thousand dollars.
(d) Sixty-eight thousand dollars.

3. When the McDonald brothers explained their operation, what impressed Kroc?
(a) The simplicity and effectiveness of their system.
(b) They were using his Multimixers.
(c) The quality of the food.
(d) Their prices.

4. Why was Kroc impressed with the french fries?
(a) They were cooked in oil that wasn't used for anything but french fries.
(b) They came frozen in packages.
(c) He wasn't impressed by the french fries.
(d) They were cheap.

5. What was Kroc's net worth in 1959?
(a) $50,000.
(b) $250,000.
(c) $100,000.
(d) $90,000.

Short Answer Questions

1. How did Ethel feel about Ray going into the Multimixer business?

2. Earl Prince wanted Kroc to:

3. What did the McDonald brothers call Kroc?

4. What did the McDonald brothers have an architect working on?

5. What does Kroc feel is required to make money?

(see the answer key)

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