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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9.

Multiple Choice Questions

1. What product did Kroc try to sell but failed at?
(a) Food service machines.
(b) Multimixers.
(c) Encyclopedias.
(d) The Fold-a-Nook.

2. When the McDonald brothers explained their operation, what impressed Kroc?
(a) The quality of the food.
(b) The simplicity and effectiveness of their system.
(c) Their prices.
(d) They were using his Multimixers.

3. What was Kroc's net worth in 1959?
(a) $90,000.
(b) $50,000.
(c) $250,000.
(d) $100,000.

4. Ray's mother earned money by:
(a) Sewing.
(b) Giving piano lessons.
(c) Working as a maid.
(d) Working at Kresge.

5. Why did the brothers refuse Kroc's original offer?
(a) They were happy with their situation and wanted to enjoy life.
(b) They didn't trust him.
(c) They wanted more money.
(d) They didn't have the money.

Short Answer Questions

1. Kroc told his salesmen that when selling, they had to:

2. Ray Kroc was born and raised in:

3. While selling paper cups, Ray worked part-time:

4. A phrenologist's report on a four year old Ray Kroc predicted that he would:

5. What did Ray Kroc have when he returned from California in 1954?

(see the answer key)

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