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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7 and Chapter 8.

Multiple Choice Questions

1. What product did Kroc try to sell but failed at?
(a) The Fold-a-Nook.
(b) Food service machines.
(c) Encyclopedias.
(d) Multimixers.

2. While establishing the first McDonald's franchise:
(a) Kroc worked part-time as a piano player.
(b) Kroc continued to sell Multimixers.
(c) Kroc quit Prince Castle sales.
(d) Kroc delegated the work on the franchise to others.

3. What was the price of the original McDonald brothers hamburger?
(a) Twenty-five cents.
(b) Ten cents.
(c) Thirty cents.
(d) Fifteen cents.

4. Kroc's original contact with the McDonald brothers provided that each franchise unit:
(a) Ccould not use the McDonald name.
(b) Could be designed in any way.
(c) Could be designed in any way but had to use the colors of the original.
(d) Had to be an exact copy of the original.

5. Who did Kroc used to work for?
(a) Ford Motor Company.
(b) Hoover Company.
(c) Lily Tulip Cup Company.
(d) The state of California.

Short Answer Questions

1. How did Ethel feel about Ray going into the Multimixer business?

2. Which state pioneered the drive-in food business?

3. What word does Kroc use to describe Ethel's reaction to his new venture?

4. Why was Kroc impressed with the french fries?

5. Kroc flew to California:

(see the answer key)

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