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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16.

Multiple Choice Questions

1. Where was Hamburger University located?
(a) Des Plaines, Illinois.
(b) Elk Grove Village, Illinois.
(c) Chicago, Illinois.
(d) Arlington Heights, Illinois.

2. A common practice among California suppliers was:
(a) Kickbacks in exchange for exclusive contracts.
(b) Refusal to negotiate.
(c) Poor quality.
(d) Poor service.

3. Who did Kroc name as president?
(a) Dick Boylan.
(b) Fred Turner.
(c) June Martino.
(d) Luigi Salveneschi.

4. When did the Des Plaines McDonald's open?
(a) January, 1956.
(b) April 15, 1955.
(c) January 1, 1955.
(d) Summer, 1955.

5. Where did McDonalds open its 5,000th store?
(a) Montreal.
(b) Japan.
(c) Chicago.
(d) Paris.

Short Answer Questions

1. What did the McDonald brothers call Kroc?

2. Kroc's simple philosophy is that:

3. What fixture provided a problem in the Des Plaines location?

4. Kroc flew to California:

5. Dick Boylan and Bob Ryan secured jobs with McDonalds because of their:

(see the answer key)

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