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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12.

Multiple Choice Questions

1. Kroc's philosophy regarding opportunity is to:
(a) Carefully sort through opportunities.
(b) Stay with the security of a job.
(c) Take advantage of every opportunity that presents itself.
(d) Ignore opportunities.

2. After the real estate job ended, Ray supported his family by:
(a) Selling vacuum cleaners.
(b) Selling encyclopedias.
(c) Playing piano in a speakeasy.
(d) Working in a restaurant..

3. Harry Sonnenburn had been a vice president for:
(a) Walgreen's.
(b) Tastee-Freeze.
(c) Dairy Queen.
(d) Kresge.

4. Kroc's original contact with the McDonald brothers provided that each franchise unit:
(a) Had to be an exact copy of the original.
(b) Could be designed in any way.
(c) Could be designed in any way but had to use the colors of the original.
(d) Ccould not use the McDonald name.

5. What does Kroc describe as 'the most joyous kind of executive experience'?
(a) Watching his creation grow as the result of good decision making.
(b) Watching the brand name become known.
(c) Making money.
(d) Making important decisions.

Short Answer Questions

1. Which state pioneered the drive-in food business?

2. Who were the early McDonald franchises sold to?

3. Fred Turner was hired to:

4. Why did Ray return to Chicago?

5. Why did Ray move to New York?

(see the answer key)

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