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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. What job did Ray hold in the Chicago financial market?
(a) Runner.
(b) Stock trader.
(c) Board marker.
(d) Stock broker

2. How long did it take Kroc to straighten out the problems in California?
(a) Eighteen months.
(b) Six months.
(c) Three years.
(d) Three weeks.

3. How many items were being sold by McDonald restaurants at this time?
(a) Nine.
(b) Three.
(c) Six.
(d) Twelve.

4. As a result of the exclusive licensing agreement, McDonalds:
(a) Couldn't open a store in the area.
(b) Lost business to competitors.
(c) Had no say in the management issue.
(d) Received a lower percent of sales.

5. Why did the brothers refuse Kroc's original offer?
(a) They didn't have the money.
(b) They wanted more money.
(c) They didn't trust him.
(d) They were happy with their situation and wanted to enjoy life.

Short Answer Questions

1. Where does Kroc decide he is going at the end of the chapter?

2. Where did Kroc meet Joni Smith?

3. Kroc went to Florida in 1925:

4. In 1960, McDonald's opened the first company built store in:

5. Kroc, with McDonald offices in Chicago and Los Angeles,:

(see the answer key)

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