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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. What was Harry Sonnenburn involved in at this time?
(a) Looking to hire a new president.
(b) Preparing to take the company public.
(c) Looking for a new job.
(d) Starting his own company.

2. How many items were being sold by McDonald restaurants at this time?
(a) Nine.
(b) Twelve.
(c) Six.
(d) Three.

3. What is Kroc's theory about size of stores and growth?
(a) Begin with small stores and let them expand.
(b) All stores must be of uniform size.
(c) He had no theory of the subject.
(d) If you think small, you stay small.

4. The cause of the mechanic's liens was due to:
(a) Carelessness.
(b) The failure to obtain clear title to the property.
(c) Incompetence.
(d) Fradulent practices.

5. Kroc and his staff decided that the best growth path was to:
(a) Select locations and develop the restaurants themselves.
(b) Limit franchise sales to maintain high prices.
(c) Open anywhere the franchise buyer wanted.
(d) Own the restaurants themselves.

Short Answer Questions

1. What was June Martino's nickname?

2. Kroc found the 1927-37 period exciting because of:

3. How did the Big Mac become a menu item?

4. When did McDonald's project they would payoff the loan?

5. What did it cost McDonalds to buyout the exclusive licensing agreement?

(see the answer key)

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