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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. What was not a part of the original McDonald's menu?
(a) Cheeseburgers.
(b) French fries.
(c) Hamburgers.
(d) BLT sandwich.

2. Kroc and his advisors wanted McDonald's to be known:
(a) Good service.
(b) Cheap food.
(c) For high quality food and uniform methods of preparation.
(d) Flashy surroundings.

3. A common practice among California suppliers was:
(a) Refusal to negotiate.
(b) Poor service.
(c) Kickbacks in exchange for exclusive contracts.
(d) Poor quality.

4. While establishing the first McDonald's franchise:
(a) Kroc continued to sell Multimixers.
(b) Kroc worked part-time as a piano player.
(c) Kroc quit Prince Castle sales.
(d) Kroc delegated the work on the franchise to others.

5. What was Kroc responsible for having introduced at Price Castle?
(a) Hamburgers.
(b) Milk shakes.
(c) French fries.
(d) Hot dogs.

Short Answer Questions

1. What price did the McDonald brothers demand?

2. Why did the Kroc's return to Chicago from Miami?

3. Why did McDonalds introduce the Filet-O-Fish sandwich?

4. What did the McDonald brothers have an architect working on?

5. How did Ethel feel about Ray going into the Multimixer business?

(see the answer key)

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