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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6.

Multiple Choice Questions

1. How did Ethel feel about Ray going into the Multimixer business?
(a) She threatened to leave him.
(b) She opposed the idea.
(c) She supported the move.
(d) She had no opinion on the subject.

2. The first business Ray opened was:
(a) A restaurant.
(b) A talent agency.
(c) A delivery service.
(d) A music store.

3. While establishing the first McDonald's franchise:
(a) Kroc worked part-time as a piano player.
(b) Kroc delegated the work on the franchise to others.
(c) Kroc quit Prince Castle sales.
(d) Kroc continued to sell Multimixers.

4. Kroc's philosophy regarding opportunity is to:
(a) Take advantage of every opportunity that presents itself.
(b) Stay with the security of a job.
(c) Carefully sort through opportunities.
(d) Ignore opportunities.

5. Which product did Ralph Sullivan pioneer?
(a) The hot fudge sundae.
(b) A milk shake made with frozen milk.
(c) The Multimixer.
(d) A revolutionary new paper cup.

Short Answer Questions

1. What did Kroc envision after talking to the McDonald's?

2. What was not a part of the original McDonald's menu?

3. The One-In-a-Million was:

4. What was one of the most successful elements of the McDonald's brothers operation?

5. Kroc went to Florida in 1925:

(see the answer key)

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