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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6.

Multiple Choice Questions

1. How did the McDonald brothers pioneer the fast-food business?
(a) They weren't the pioneers of fast-food restaurants.
(b) By revamping their existing restaurant and providing a limited menu.
(c) By buying a new restaurant.
(d) By going to school and learning new techniques.

2. What was not a part of the original McDonald's menu?
(a) Hamburgers.
(b) BLT sandwich.
(c) French fries.
(d) Cheeseburgers.

3. What did Kroc envision after talking to the McDonald's?
(a) Recommendations for improvement.
(b) An operation that needed improvement.
(c) McDonald restaurants across the country.
(d) Opening his own chain of restaurants.

4. Ray and Ethel married in:
(a) 1923.
(b) 1920.
(c) 1925.
(d) 1922.

5. What foodstuff provided a problem that had to be resolved at the Des Plaines location?
(a) French fries.
(b) Coffee.
(c) Hamburgers.
(d) Milk shakes.

Short Answer Questions

1. Who were the early McDonald franchises sold to?

2. When the McDonald brothers explained their operation, what impressed Kroc?

3. Kroc's philosophy regarding opportunity is to:

4. While establishing the first McDonald's franchise:

5. What did the McDonald brothers call Kroc?

(see the answer key)

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