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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11.

Multiple Choice Questions

1. What is Kroc's theory in fighting the competition?
(a) To increase advertising.
(b) To lower prices.
(c) To rely on governments and the courts.
(d) Stress strengths.

2. Earl Prince wanted Kroc to:
(a) Work for Prince Castle.
(b) Cancel his order for cups.
(c) Go into business selling Multimixers.
(d) Not contact him.

3. How did Ethel feel about Ray going into the Multimixer business?
(a) She supported the move.
(b) She opposed the idea.
(c) She threatened to leave him.
(d) She had no opinion on the subject.

4. Where was the first McOpCo Store?
(a) Columbus, Ohio.
(b) Torrence, California.
(c) Peoria, Illinois.
(d) San Diego, California.

5. Ray's mother earned money by:
(a) Working at Kresge.
(b) Working as a maid.
(c) Giving piano lessons.
(d) Sewing.

Short Answer Questions

1. Why was Kroc as interested in California?

2. How did McDonald's solve its identity problem and improve sales in Calfornia?

3. What job did Ray hold in the Chicago financial market?

4. What was Kroc's net worth in 1959?

5. Fred Turner was hired to:

(see the answer key)

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