Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Test | Mid-Book Test - Hard

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.

Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Test | Mid-Book Test - Hard

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.
Buy the Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Lesson Plans
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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. By 1898, what does Duke control?

2. Who lobbies President Kennedy to open a national commission on smoking in 1961?

3. What are brands banned from promoting?

4. What happens when a major anti-smoking advocate, Lucy Gaston, dies?

5. What do some think about the warning labels?

Short Essay Questions

1. What does Buck do when cigarette revenues begin to decline?

2. Describe the early filters.

3. What does the Roosevelt Administration look into regarding the tobacco industry? How does this affect the various companies?

4. What do periodicals in the 1930s say about smoking?

5. What does Sylvester (Pat) Weaver do for American Tobacco Company?

6. Describe the cigarette labeling law and what the industry says is being done in regards to the connection between smoking and cancer.

7. What is the history of the Bull Durham company?

8. How does the TIRC respond to the ACS and others' efforts?

9. How successful is the FTC in the 1950s?

10. Discuss the early tobacco industry in Virginia.

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Athletes endorsed cigarettes from the 1930s to the 1960s.

Part 1) Are you surprised by this? Why or why not?

Part 2) What do athletes endorse today? Why do they endorse the products?

Part 3) Are there products today, endorsed by athletes, that you believe should not be? Why or why not?

Essay Topic 2

The American colonies were not conducive to the slave trade.

Part 1) Why were they not conducive to the slave trade? What role did Virginia play in the rise of slavery?

Part 2) Why were slaves important for the tobacco industry? Would slavery have been abolished sooner if the tobacco industry had never existed? Why or why not?

Part 3) What was needed to replace the use of slaves, yet keep costs down? What other technology has been created to replace laborers? How does this affect the laborer?

Essay Topic 3

The tobacco industry settled after the printing of this book.

Part 1) What did they settle? What does the author hint in the closing paragraphs of the book? How does this come to light?

Part 2) Why does the tobacco industry choose to do this? How does this help states, as well as the tobacco industry?

Part 3) How does this action, once again, show the cunning of the tobacco industry? Describe what you know of the tobacco industry today.

Part 4) What else of significance has taken place regarding the tobacco industry? Are these companies still thriving? Are cigarettes a large selling product? Why or why not? Will there ever be an end to the production of cigarettes? Why or why not?

(see the answer keys)

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