Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Test | Mid-Book Test - Hard

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.
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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. To whom does the small Philip Morris (under the United Cigar Stores) company start exclusively marketing?

2. Who at American Tobacco Company encourages using radio and magazine ads instead of the 'older' means like billboards and newspapers?

3. Lorillard argued that it could not promote the ______ of their product without mentioning lower tar.

4. American Tobacco Company keeps a tight leash on what?

5. What does the powerful American Medical Association not do?

Short Essay Questions

1. How successful is the FTC in the 1950s?

2. How do Percival Hill and his son George help American Tobacco Company?

3. Describe the early filters.

4. What do Joe Cullman Jr. and his son do for Benson & Hedges?

5. With what is Helmut Wakeham faced?

6. What does the Roosevelt Administration look into regarding the tobacco industry? How does this affect the various companies?

7. What were the tobacco preferences of early Americans?

8. Describe Christopher Columbus' findings in the New World.

9. What do medical examiners notice by the 1920s?

10. What is Liggett and Myers doing at this time?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

How do these changes still affect consumers today?

Part 1) What is a filter? Why was it created? How did the filter affect the tobacco industry?

Part 2) Is a filter safe? Why or why not?

Part 3) How did filters affect consumers? Did it help or hurt them? Why?

Essay Topic 2

The 1980s saw an increase in tobacco company profits.

Part 1) How was there an increase? Did consumers know? Why or why not?

Part 2) How has the tobacco industry used and continues to use tactics of deception to sell products and profit from a hazardous chemical?

Part 3) How has this cunning also helped other companies sell their own products? Is their skill at deception and advertising all bad? Why or why not?

Essay Topic 3

The tobacco industry had a path to choose in the early 1960s.

Part 1) Why did they have a path to choose? Which one did they choose? Why?

Part 2) How different might the industry be, if they had chosen a different path?

Part 3) Do you believe a safe cigarette could be made? Why or why not?

(see the answer keys)

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