View a FREE sample

This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. How are most periodicals in the 1930s toward attacking cigarettes?

2. What is happening to cigarettes on the social front in 1898?

3. At formerly successful companies, average management and _______________ create an atmosphere with no new ideas.

4. What does Liggett & Myers hope would happen to its new Lark cigarette?

5. What are brands banned from promoting?

Short Essay Questions

1. Describe the cigarette labeling law and what the industry says is being done in regards to the connection between smoking and cancer.

2. What does the FTC order cigarette makers to do? What does this cause companies to do?

3. How does Buck Duke run his company?

4. What do Joe Cullman Jr. and his son do for Benson & Hedges?

5. How was smoking viewed during World War II?

6. Describe the early filters.

7. What does RJR do after James Gray's death?

8. Discuss the early tobacco industry in Virginia.

9. With what is Helmut Wakeham faced?

10. What does Buck do when cigarette revenues begin to decline?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The 1980s saw an increase in tobacco company profits.

Part 1) How was there an increase? Did consumers know? Why or why not?

Part 2) How has the tobacco industry used and continues to use tactics of deception to sell products and profit from a hazardous chemical?

Part 3) How has this cunning also helped other companies sell their own products? Is their skill at deception and advertising all bad? Why or why not?

Essay Topic 2

The major tobacco companies pooled their resources by setting up the TIRC.

Part 1) What is the TIRC? What was the initial purpose of this organization?

Part 2) How did this organization evolve over time? Why did it evolve?

Part 3) How did the changes in the TIRC affect the consumers?

Essay Topic 3

Philip Morris performed well in the 1970s.

Part 1) Who is given credit for this? How was this person different from those in other companies?

Part 2) Compare this person and his achievements to Buck Duke.

Part 3) Who also was in instrumental with this company at the time? How did this team effort help the Philip Morris Company?

(see the answer keys)

This section contains 1,203 words (approx. 5 pages at 300 words per page) View a FREE sample