Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Test | Mid-Book Test - Hard

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.
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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. How is an article damning smoking as unhealthy quickly lost?

2. How do two-thirds of the plug tobacco market end up in the hands of Buck Duke?

3. How many cases of lung cancer are reported In 1940?

4. What is happening to cigarettes on the social front in 1898?

5. How long does this committee work in relative secrecy?

Short Essay Questions

1. What is the cause for the control of large businesses?

2. How was smoking viewed during World War II?

3. What happens to R.J. Reynolds under Clay Williams?

4. What does Buck do when cigarette revenues begin to decline?

5. Discuss the early tobacco industry in Virginia.

6. What do companies do with rising health concerns?

7. What is Liggett and Myers doing at this time?

8. What role does World War I play in the increase in American smokers?

9. What does the Roosevelt Administration look into regarding the tobacco industry? How does this affect the various companies?

10. What does Sylvester (Pat) Weaver do for American Tobacco Company?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The "bright" leaf is a mild variety of tobacco introduced in the Colonial Period.

Part 1) How does it differ from the original varieties? Is the "bright" leaf better? Why or why not?

Part 2) What is ironic about the "bright" leaf?

Part 3) How does this new leaf draw more people to smoking? Would as many people smoke or become addicted or sick if this leaf had not been discovered? Explain.

Essay Topic 2

In many ways, American Tobacco Company opened the door to many modern advertising techniques.

Part 1) Give examples of two techniques and how they were used by American Tobacco Company and how they are used today.

Part 2) What role did advertising to attract women play in these new forms of advertisement?

Part 3) How do advertisements then and today deceive the consumer? Give two examples.

Essay Topic 3

There were many reasons prior to the 1970s for smokers to not quit.

Part 1) What are two of these reasons? Why are they not good reasons today?

Part 2) How did the view of smoking begin to change in the 1970s? Why had this not happened sooner?

Part 3) How is education important when taking care of one's body? What role did education play in the desire of many to quit smoking in the 1970s?

(see the answer keys)

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