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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8: Grand Inquisitors.

Multiple Choice Questions

1. What is the outcome of an antitrust lawsuit against the major cigarette companies of collusion to fix tobacco prices in 1941?
(a) It succeeded in convicting them.
(b) The case was thrown out.
(c) It failed to convict them.
(d) It was somewhat successful.

2. Why would some doctors refuse patients for surgery?
(a) If they did not have insurance.
(b) If they refused to stop smoking.
(c) If they did not have enough money.
(d) If they had been a smoker.

3. What creates very bad publicity for R.J Reynolds?
(a) Adviertisements are near geared towards men.
(b) Several people die immediately from smoking his cigarettes.
(c) Clay Williams does not have enough cigarettes made, and stores run out quickly.
(d) Clay Williams orders a price increase from fourteen to fifteen cents per pack.

4. What custom becomes very common in the United States throughout the 1800s?
(a) Anti-smoking campaigns.
(b) Selling cigars.
(c) Smoking cigarettes.
(d) Spitting the dark juice.

5. How is the company's reputation tarnished?
(a) When it attempts to rewrap stale, returned packs.
(b) When it has no cigarettes for purchase.
(c) When it merges with a health food company.
(d) When it does not have enough cigarettes for its customers.

Short Answer Questions

1. A farmer in Durham, North Carolina, began marketing smoking tobacco under what trademark?

2. What do magazines describe?

3. What of B&W's menthol brands are soon introduced?

4. How is a more 'manly' image for Marlboro created?

5. By 1898, what does Duke control?

(see the answer key)

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