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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5: "Shall We Just Have a Cigarette on It?".

Multiple Choice Questions

1. What does Philip Morris, under the supervision of Otway Chalkley, do during the war when faced with leaf supply shortages?
(a) Only packages a minimum number of cigarettes.
(b) Merges with companies in the food industry.
(c) Continues to ship unwrapped packs of cigarettes at wartime levels.
(d) Stops production.

2. What of B&W's menthol brands are soon introduced?
(a) Hot and Spicy.
(b) Cool and Smooth.
(c) Hot and Duke.
(d) Cool and Viceroy.

3. What happens when the Great Depression wanes?
(a) So do the number of non-smokers.
(b) So do the number of smokers.
(c) So do cheap (ten-cent) cigarettes.
(d) So do expensive cigarettes.

4. What does one salesman create that catches on so well with retailers it launches Camel back into first place in sales by 1950?
(a) A pyramid scheme.
(b) A photo of the Great Pyramid.
(c) A food pyramid.
(d) A pyramid display.

5. Cigarettes are ______________.
(a) Breathtaking.
(b) For the poor.
(c) Patriotic.
(d) Disgusting.

Short Answer Questions

1. What does R.J. Reynolds dub the new brand?

2. What began by being manufactured mainly in Spain but quickly spread to its colonies and conquests?

3. What creates very bad publicity for R.J Reynolds?

4. Once the large companies realize they have to distinguish themselves without price changes, what do they do?

5. How are Pall Mall cigarettes reinvigorated?

(see the answer key)

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