Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Quiz | Eight Week Quiz B

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.
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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5: "Shall We Just Have a Cigarette on It?".

Multiple Choice Questions

1. From what angle do many anti-cigarette movements attack smoking?
(a) The moral angle.
(b) The side-effects angle.
(c) The health angle.
(d) The cost angle.

2. At formerly successful companies, average management and _______________ create an atmosphere with no new ideas.
(a) Inbred mentality.
(b) Uneducated leadership.
(c) Old men.
(d) A lack of wealth.

3. American Tobacco Company keeps a tight leash on what?
(a) Its slaves that work in the fields.
(b) Its consumers.
(c) Its secret recipe.
(d) Its distributors, jobbers, and suppliers.

4. What is Chesterfield's advertisement for mild cigarettes?
(a) "Need a break? Try a cigarette."
(b) "So mild, you don't even know you're smoking."
(c) "No smoking here."
(d) "Not a cough in the carload."

5. Why does Buck begin an aggressive campaign to increase his holdings in non-cigarette tobacco products?
(a) Cigarettes are not healthy, so he wants to explore other options.
(b) Cigarettes are too difficult to make in the 1890s.
(c) In the face of declining cigarette revenues in the mid 1890s.
(d) He wants to find a healthier use for tobacco.

Short Answer Questions

1. What does Philip Morris, under the supervision of Otway Chalkley, do during the war when faced with leaf supply shortages?

2. What is the outcome of an antitrust lawsuit against the major cigarette companies of collusion to fix tobacco prices in 1941?

3. What other segments of the industry is Duke buying out?

4. How does American Tobacco Company market Lucky Strikes in the late 1920s?

5. What is the thirty-cent, hand-packed premium cigarette brand being advertised in high-class magazines like THE NEW YORKER?

(see the answer key)

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