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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11: Stroking the Sow's Ear Analysis.

Multiple Choice Questions

1. What study corroborates this evidence?
(a) A life insurance study.
(b) A Japanese study.
(c) A European study.
(d) A health insurance study.

2. What are the filters?
(a) Basically a health scam.
(b) Somewhat useful.
(c) A healthy alternative to unfiltered cigarettes.
(d) More expensive than unfiltered cigarettes.

3. What does Philip Morris, under the supervision of Otway Chalkley, do during the war when faced with leaf supply shortages?
(a) Only packages a minimum number of cigarettes.
(b) Stops production.
(c) Merges with companies in the food industry.
(d) Continues to ship unwrapped packs of cigarettes at wartime levels.

4. What are not being analyzed for their effectiveness?
(a) Advertisements.
(b) Anti-smoking laws.
(c) Filters.
(d) Medical organizations.

5. Eventually, what are the tobacco companies successful in doing?
(a) Fighting back a couple of state campaigns.
(b) Fighting back several state campaigns, although it was at a great expense.
(c) Organizing a campaign against small organizations.
(d) Going to the federal government for support.

Short Answer Questions

1. In what is American Tobacco Company mostly unsuccessful?

2. To whom does the small Philip Morris (under the United Cigar Stores) company start exclusively marketing?

3. How is the company's reputation tarnished?

4. What is questioned in 1941?

5. What has the FTC ordered cigarette makers to do?

(see the answer key)

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