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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11: Stroking the Sow's Ear Analysis.
Multiple Choice Questions
1. In the late 1950s, what does the cigarette industry (through TIRC) begin?
(a) A concerted effort to dispute, ignore, or belittle medical claims against it.
(b) A concerted effort to work with the medical community.
(c) A concerted effort to take nicotine out of cigarettes.
(d) A concerted effort to improve their cigarettes.
2. In this way, how does the tobacco industry counter many grass roots efforts?
(a) From above.
(b) From below.
(c) From the side.
(d) From the middle.
3. Why do Lucky Strikes supposedly change from the old red and green to the familiar red disk with the white background?
(a) Due to wartime shortage of green dye.
(b) Due to public opinion.
(c) Due to a printing mishap.
(d) Due to a designer's new idea.
4. What happens soon after the breakup of American Tobacco Company?
(a) R.J. Reynolds give control of R.J. Reynolds Tobacco Company to ATC's CEO.
(b) R.J. Reynolds loses control of R.J. Reynolds Tobacco Company.
(c) R.J. Reynolds begins R.J. Reynolds Tobacco Company.
(d) R.J. Reynolds is back in control of R.J. Reynolds Tobacco Company.
5. What acts to tear down many taboos against women smoking, especially in public?
(a) Young, married women.
(b) The federal government.
(c) The women's suffrage movement.
(d) The civil right's movement.
Short Answer Questions
1. R.J. Reynolds starts what advertising campaign?
2. What is the outcome of an antitrust lawsuit against the major cigarette companies of collusion to fix tobacco prices in 1941?
3. Why does the Army supply its World War I troops with cigarettes by the truckload?
4. What is the trend by the end of the 1950s?
5. How does American Tobacco Company market Lucky Strikes in the late 1920s?
This section contains 400 words
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