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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11: Stroking the Sow's Ear Analysis.

Multiple Choice Questions

1. Why does the Army supply its World War I troops with cigarettes by the truckload?
(a) The tobacco companies give the cigarettes to the Army for almost nothing.
(b) Cigars, pipes, and chew were not practical on the battlefields of Europe.
(c) They are an easy way to calm the troops.
(d) Cigarettes are very popular before the war.

2. What study corroborates this evidence?
(a) A life insurance study.
(b) A Japanese study.
(c) A health insurance study.
(d) A European study.

3. What happens soon after the breakup of American Tobacco Company?
(a) R.J. Reynolds give control of R.J. Reynolds Tobacco Company to ATC's CEO.
(b) R.J. Reynolds loses control of R.J. Reynolds Tobacco Company.
(c) R.J. Reynolds begins R.J. Reynolds Tobacco Company.
(d) R.J. Reynolds is back in control of R.J. Reynolds Tobacco Company.

4. What does one salesman create that catches on so well with retailers it launches Camel back into first place in sales by 1950?
(a) A pyramid scheme.
(b) A food pyramid.
(c) A pyramid display.
(d) A photo of the Great Pyramid.

5. How is the company's reputation tarnished?
(a) When it does not have enough cigarettes for its customers.
(b) When it attempts to rewrap stale, returned packs.
(c) When it merges with a health food company.
(d) When it has no cigarettes for purchase.

Short Answer Questions

1. In general, the tobacco industry worked from the top down, while anti-smoking forces worked from the ___________.

2. What is the outcome of an antitrust lawsuit against the major cigarette companies of collusion to fix tobacco prices in 1941?

3. What does R.J. Reynolds dub the new brand?

4. Although public opinion was swinging against tobacco in the 1970s, the industry still had what?

5. To whom does the small Philip Morris (under the United Cigar Stores) company start exclusively marketing?

(see the answer key)

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