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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 15: The Calling of Philip Morris.

Multiple Choice Questions

1. What does the tobacco industry cunningly use the tax--which doubled from eight to sixteen cents--to do?
(a) Lower the cost of cigarettes and selling more cigarettes in the process.
(b) Increase its prices significantly more than the amount of the actual increase - giving them more profit.
(c) Encourage more people to begin smoking.
(d) Sell more packs of cigarettes.

2. Besides citing and lending credence to the infamous dog study, Surgeon General Jesse Steinfeld noted new data showing smoking side effects such as what?
(a) Low birth weight and premature delivery of babies born to women who smoked during pregnancy.
(b) High birth weight and late deliver y of babies born to women who smoked during pregnancy.
(c) High birth weight and premature delivery of babies born to women who smoked during pregnancy.
(d) Low birth weight and late delivery of babies born of women who smoked during pregnancy.

3. A __________ study on the effects of smoke on rabbit lungs was abruptly shut down and the researchers' notebooks confiscated.
(a) Four year.
(b) Ten year.
(c) Two year.
(d) Eight year.

4. What is the result from the filter working so well?
(a) The cigarettes taste disgusting.
(b) The cigarettes are not dangerous.
(c) The smoke is the same as before.
(d) The smoke is nearly flavorless.

5. The FTC anti smoking campaign was severely curtailed under what new administration?
(a) Carter.
(b) Bush.
(c) Reagan.
(d) Clinton.

Short Answer Questions

1. How does Paul Hahn at American Tobacco Company see filters?

2. What happens when Hahn chooses to wait and see what happens to the popularity of filtered cigarettes?

3. What new product quickly raced to the number two position in the filtered market, just behind Viceroy, in 1954?

4. After initial resistance, the animals showed what?

5. What does a 1981 Japanese study find?

(see the answer key)

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