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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 15: The Calling of Philip Morris.

Multiple Choice Questions

1. What does a 1953 study by Dr. Ernst Wydner show?
(a) The effects of tar on dogs.
(b) The effects of tar on healthy adults.
(c) The effects of tar on pregnant women.
(d) The effects of tar on mice.

2. What physicist becomes one of the first scientists to document the levels of secondhand smoke and correlate them to incidences of lung cancer?
(a) John Rice.
(b) Jason Rushton.
(c) James Repace.
(d) Jordan Riordan.

3. What does the tobacco industry cunningly use the tax--which doubled from eight to sixteen cents--to do?
(a) Encourage more people to begin smoking.
(b) Increase its prices significantly more than the amount of the actual increase - giving them more profit.
(c) Lower the cost of cigarettes and selling more cigarettes in the process.
(d) Sell more packs of cigarettes.

4. What happens when Hahn chooses to wait and see what happens to the popularity of filtered cigarettes?
(a) It brings him success.
(b) It is a minor mistake.
(c) It is a small success.
(d) It proves to be a major mistake.

5. In 1952, a data gathering study begins with approximately 22,000 volunteers in eleven states, and is conducted by whom?
(a) The American Medical Association.
(b) The American Cancer Society.
(c) American Tobacco Company.
(d) R.J. Reynolds Tobacco Company.

Short Answer Questions

1. What does a 1981 Japanese study find?

2. How does Paul Hahn at American Tobacco Company see filters?

3. Besides citing and lending credence to the infamous dog study, Surgeon General Jesse Steinfeld noted new data showing smoking side effects such as what?

4. Enlistees could be _____________; they just had to be healthy at the start of the study.

5. The FTC anti smoking campaign was severely curtailed under what new administration?

(see the answer key)

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