Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Character Descriptions

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.
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Buck Duke

This character started working at Duke tobacco after the Civil War and quickly began running the company. This character then moved the company toward manufacturing cigarettes in 1881.

Richard Joshua Reynolds

This character built a plug tobacco company in North Carolina, which was successful on a regional level before moving onto the national scene. This character built a modern plant in 1889, which was the largest plug tobacco facility in the world at the time, and was very successful at selling flavored versions of his product.

Joseph Cullman III (Joe Third)

This character managed Benson & Hedges with his father. He sought a buyout by Philip Morris, where he joined the staff as senior marketer.

Hamish Maxwell

This character worked overseas marketing for Philip Morris for many years before becoming President, and later he became CEO.

Ernst Wydner

This character was an early researcher who worked to document links...

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This section contains 355 words
(approx. 2 pages at 300 words per page)
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