Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Chapter Abstracts for Teachers

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.
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Chapter 1: Adoring the Devil's Breath

• Columbus noted the natives' use of tobacco, by chewing or smoking, and discovered the addictiveness of its use in his own men.

• Early traders quickly found a market for tobacco when higher class Europeans brought it into popular use; some authorities tried banning it, which was mostly unsuccessful, and later settled for taxing the imported product.

• In Virginia, John Rolfe, who was one of the prominent leaders at Jamestown, was instrumental in founding the American domestic tobacco market; unfortunately, the Virginian tobacco production was very labor intensive, which led to the increasing use of slave labor.

• In London, a tobacconist named Philip Morris seized on a cigarette trend and introduced an upgraded product that enticed a younger clientele.

• Americans had long preferred homegrown, practical products like chewing tobacco; by the mid-1800s, the United States was the largest user of tobacco in the...

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