3. In the following example from Chapter 30, the author posits the following in regards to a person choosing a marble from an urn. The red marbles win a prize. "Urn A contains 10 marbles, of which 1 is red. Urn B contains 100 marbles, of which 8 are red" (631). What are the chances of winning in Urn B?

4. What is the conclusion of the paper "Trading is Hazardous to Your Health"?

5. In discussing vacations, the author presents the assertion that resorts offer what?

Short Essay Questions

1. How does the author suggest a person should go about hiring a sales representative for his firm using algorhythms?

2. What story from Malcolm Gladwell's book Blink does the author present?

3. What is an illusion of skill?

4. What is broad framing? What is narrow framing?

5. What is flow?

6. What is hindsight bias?

7. What is the endowment effect?

8. What is the principle of diminishing sensitivity?

9. What findings were published in "Money, Kisses, and Electric Shocks: On the Affective Psychology of Risk"?

10. How is evaluation defined as a principle of prospect theory?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

What is the illusion of memory? What example does the author provide to demonstrate this illusion? What are examples of your own experiences (or fictional examples) that demonstrate this illusion?

Essay Topic 2

What are the different actions that the author presents in "How to Write a Persuasive Message"? Give an example of each action one should take. What are the impacts of these actions on the audience/reader?

Essay Topic 3

What is the priming effect? What are different manifestations of the priming effect? Give examples from the text and from your own experience that demonstrate priming effects.

(see the answer keys)

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