1. Who is the finance professor at U.C. Berkeley who created a study wherein he examined the trading records of 10,000 brokerage accounts of individual investors over a seven-year period?
(a) Malcolm Gladwell.
(b) Terry Odean.
(c) Jim Collins.
(d) Baruch Fischhoff.

2. What dean of the University of Chicago Graduate School of Business was a firm believer in standard economic theory?
(a) John Gottman.
(b) Richard Thaler.
(c) Bruno Frey.
(d) Richard Rosett.

3. With what economist did Kahneman and Thaler work closely in Vancouver?
(a) Jack Knetsch.
(b) John Gottman.
(c) Bruno Frey.
(d) Richard Thaler.

4. What psychologist demonstrated disgust by relating that one cockroach could ruin the appeal of a bowl of cherries, but that one cherry would not do anything for a bowl of cockroaches?
(a) Richard Thaler.
(b) Bruno Frey.
(c) John Gottman.
(d) Paul Rozin.

5. What aspect of the mind answers the question: "How was it, on the whole" (734)?
(a) The anchoring self.
(b) The remembering self.
(c) The loss-aversive self.
(d) The experiencing self.

Short Answer Questions

1. The author describes a phenomenon discovered by Roy Baumeister's team wherein an effort of will is tiring, and if you have to force yourself to do something, you are less able to exert self-control when the next challenge appears. What is this phenomenon named?

2. In what branch of the military did the author complete service?

3. What term did Sunstein and Kuran invent for the mechanism through which biases flow into policy?

4. Who is described as the editor for the online magazine Edge that asked scientists to report their favorite equation?

5. Who is the author of The Halo Effect?

(see the answer key)

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