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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 35 - 38.

Multiple Choice Questions

1. Where did Kahneman and Tversky present their Linda study to doctoral students in the decision-science program?
(a) Princeton University School of Business.
(b) Stanford Graduate School of Business.
(c) Harvard University School of Business.
(d) New York University School of Business.

2. In discussing vacations, the author presents the assertion that tourism is about what?
(a) Helping people erase memories of their home lives.
(b) Helping people create a world of fallacies.
(c) Helping people construct stories and collect memories.
(d) Demonstrating commercialism for economic gain.

3. Who was the director of the CIA when intelligence learned that al-Qaeda may be planning a major attack on the U.S.?
(a) Malcolm Gladwell.
(b) Christopher Chabris.
(c) Baruch Fischhoff.
(d) George Tenet.

4. What happened to bond prices on the day of Saddam Hussein's capture in Iraq?
(a) They initially rose.
(b) They stayed the same.
(c) They initially dropped.
(d) The drastically dropped.

5. What label is given to the documented research showing a massive preference for selling winners rather than losers?
(a) Endowment effect.
(b) Disposition effect.
(c) Loss aversion.
(d) Narrative fallacy.

Short Answer Questions

1. What is the title of the essay that Kahneman and Tversky wrote on the study of gambles?

2. What method is referred to by the author with the acronym DRM?

3. What neighborhood within Niagara Falls, New York was the location of a 70-acre landfill that was the epicenter of a massive environmental disaster?

4. What aspect of the mind answers the question: "How was it, on the whole" (734)?

5. What do causal base rates do?

(see the answer key)

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