1. With what economist did Kahneman and Thaler work closely in Vancouver?
(a) Jack Knetsch.
(b) Bruno Frey.
(c) Richard Thaler.
(d) John Gottman.

2. When did Kahneman publish Attention and Effort?
(a) 1985.
(b) 1999.
(c) 1973.
(d) 1965.

3. What label is given to the documented research showing a massive preference for selling winners rather than losers?
(a) Endowment effect.
(b) Narrative fallacy.
(c) Disposition effect.
(d) Loss aversion.

4. Whose study on duration neglect and the peak-end rule involved a story of Jen, who died instantly in an automobile accident?
(a) John Gottman's.
(b) Christopher Hsee's.
(c) Ed Dienter's.
(d) Baruch Fischhoff's.

5. What do we lose touch with when we are uncomfortable or unhappy?
(a) Recognition.
(b) Articulation.
(c) Intuition.
(d) Admiration.

Short Answer Questions

1. What neighborhood within Niagara Falls, New York was the location of a 70-acre landfill that was the epicenter of a massive environmental disaster?

2. The author notes that stereotyping is a negative word in our society. How does the author apply the word in his usage?

3. The author notes in Chapter 36 that "Caring for people often takes the form of concern for the quality of their stories, not for" what (744)?

4. In utility theory, the utilty of a gain is assessed by comparing what?

5. Extreme outcomes are much more likely to be observed under what conditions?

(see the answer key)

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