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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 25 - 29.

Multiple Choice Questions

1. Who wrote the book Sources of Power?
(a) Max Bazerman.
(b) Christopher Hsee.
(c) Gary Klein.
(d) John List.

2. Who coined the term "mere exposure effect"?
(a) Danny Oppenheimer.
(b) Shane Frederick.
(c) Daniel Gilbert.
(d) Robert Zajonc.

3. What dean of the University of Chicago Graduate School of Business was a firm believer in standard economic theory?
(a) Richard Rosett.
(b) John Gottman.
(c) Richard Thaler.
(d) Bruno Frey.

4. What experimental economist conducted an experiment by auctioning sets of ten high-value cards, and identical sets to which three cards of modest value were added?
(a) Gary Klein.
(b) Christopher Hsee.
(c) John List.
(d) Max Bazerman.

5. Who was the founder of psychophysics?
(a) John Gottman.
(b) Gustav Fechner.
(c) Bruno Frey.
(d) Richard Thaler.

Short Answer Questions

1. What do causal base rates do?

2. Whose experiment demonstrating a noncausal base rate when describing a group of students attending Yale?

3. With what economist did Kahneman and Thaler work closely in Vancouver?

4. Who was Richard Nisbett's student who assisted in conducting an experiment at the University of Michigan that the author cites in Chapter 15?

5. One of the decision problems that Kahneman and Tversky examined (as discussed in Chapter 25) was whether one would choose a coin toss in which the winner wins $100 or what?

(see the answer key)

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