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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 25 - 29.

Multiple Choice Questions

1. What does the author describe seeing on a drive from New York to Princeton that surprised him and his wife in Chapter 6?
(a) A man with a gun.
(b) A burning car.
(c) A gorilla.
(d) A naked woman.

2. Where was Albert Michotte from?
(a) Sweden.
(b) Norway.
(c) France.
(d) Belgium.

3. What term refers to elementary rules, or statements regarded as established?
(a) Fallacies.
(b) Artifacts.
(c) Axioms.
(d) Heuristics.

4. What does the author suggest when quoting sources in persuasive writing?
(a) Using names that are easy to pronounce.
(b) Using sources that are from other countries.
(c) Using sources that can easily be verified.
(d) Using sources that are celebrities.

5. The author states in the opening of Chapter 29, "Whenever you form a global evaluation of a complex object--a car you may buy, your son-in-law, or an uncertain situation--you" do what (600)?
(a) "Assign weights to its characteristics."
(b) "Seek advice from experience."
(c) "Make immediate assumptions."
(d) "Evaluate the normalcy of the events or subjects."

Short Answer Questions

1. The author notes that stereotyping is a negative word in our society. How does the author apply the word in his usage?

2. What book did Abert Michotte write in 1945?

3. Cognitive strain is defined by the author as being affected by both the current level of effort and what?

4. Whose experiment demonstrating a noncausal base rate when describing a group of students attending Yale?

5. In the first description of the fictional Linda, Kahneman and Tversky said that she was how old?

(see the answer key)

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