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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 25 - 29.

Multiple Choice Questions

1. What word from Chapter 6 refers to the state of being out of keeping with the norm or inconsistent?
(a) Depletion.
(b) Incongruity.
(c) Recognition.
(d) Articluation.

2. In utility theory, the utilty of a gain is assessed by comparing what?
(a) The base rates of the subject.
(b) The utilities of two states of wealth.
(c) The axioms invested in the states of wealth.
(d) The heuristics of the subject.

3. Who was the Nobel Prize-winning economist that proposed a theory where utility are attached to changes of wealth rather than to states of wealth?
(a) Harry Markowitz.
(b) Richard Thaler.
(c) John Gottman.
(d) Bruno Frey.

4. Who was the founder of psychophysics?
(a) John Gottman.
(b) Bruno Frey.
(c) Gustav Fechner.
(d) Richard Thaler.

5. What illusion is posed by the author in Chapter 6 when he asks about how many animals were brought upon the ark?
(a) The Noah Illusion.
(b) The Moses Illusion.
(c) The Biblical Illusion.
(d) The Muller-Lyer illusion.The

Short Answer Questions

1. Who created a study article called "Becoming Famous Overnight"?

2. In the first description of the fictional Linda, Kahneman and Tversky said that she was how old?

3. Where did Kahneman and Tversky present their Linda study to doctoral students in the decision-science program?

4. What experimental economist conducted an experiment by auctioning sets of ten high-value cards, and identical sets to which three cards of modest value were added?

5. The author provides an excerpt related to "norm theory" that comes from an essay he had written with what psychologist?

(see the answer key)

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