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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 25 - 29.

Multiple Choice Questions

1. Who proved mathematically that attempts to explain loss aversion by the utility of wealth are doomed to fail?
(a) Matthew Rabin.
(b) Richard Thaler.
(c) John Gottman.
(d) Bruno Frey.

2. What does the author claim newspaper headlines do?
(a) Satisfy the need for coherence.
(b) Garnish attention from actual news.
(c) Inform of facts.
(d) Entertain and enlighten.

3. Cognitive strain is defined by the author as being affected by both the current level of effort and what?
(a) Cognitive Pupillometry.
(b) The presence of unmet demands.
(c) Levels of intelligence.
(d) The probability of future expectations.

4. What happened to bond prices on the day of Saddam Hussein's capture in Iraq?
(a) They stayed the same.
(b) They initially rose.
(c) The drastically dropped.
(d) They initially dropped.

5. Whose experiment demonstrating a noncausal base rate when describing a group of students attending Yale?
(a) John List.
(b) Icek Ajzen.
(c) Gary Klein.
(d) Christopher Hsee.

Short Answer Questions

1. Where was Albert Michotte from?

2. Who wrote the book Sources of Power?

3. The author notes that stereotyping is a negative word in our society. How does the author apply the word in his usage?

4. Who created a study article called "Becoming Famous Overnight"?

5. The author states in the opening of Chapter 29, "Whenever you form a global evaluation of a complex object--a car you may buy, your son-in-law, or an uncertain situation--you" do what (600)?

(see the answer key)

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