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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 25 - 29.

Multiple Choice Questions

1. Who coined the term "Econs and Humans"?
(a) Gary Klein.
(b) John Gottman.
(c) Bruno Frey.
(d) Richard Thaler.

2. The author presents a sentence describing Jane losing her wallet in New York in Chapter 6. What word stood out the most for subjects given a recall test about the sentence?
(a) Lost.
(b) City.
(c) Prevalent.
(d) Pickpocket.

3. Who wrote the book Sources of Power?
(a) John List.
(b) Gary Klein.
(c) Max Bazerman.
(d) Christopher Hsee.

4. What does the author claim newspaper headlines do?
(a) Garnish attention from actual news.
(b) Inform of facts.
(c) Satisfy the need for coherence.
(d) Entertain and enlighten.

5. Who created the Remote Association Test to study creativity?
(a) Daniel Gilbert.
(b) Samoff Mednick.
(c) Shane Frederick.
(d) Danny Oppenheimer.

Short Answer Questions

1. Who coined the term "mere exposure effect"?

2. The author compares the conscious mind with what in Chapter 5?

3. What book did Abert Michotte write in 1945?

4. What color are the cabs in the statistics problem presented by the author to examine statistical base rates and causal base rates?

5. Who was the Nobel Prize-winning economist that proposed a theory where utility are attached to changes of wealth rather than to states of wealth?

(see the answer key)

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