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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 5 - 9.

Multiple Choice Questions

1. What is a reliable way to make people believe in falsehoods?
(a) Standing boldly with arms crossed.
(b) Nodding.
(c) Frequent repetition.
(d) Looking to the left.

2. What does the author claim newspaper headlines do?
(a) Entertain and enlighten.
(b) Garnish attention from actual news.
(c) Inform of facts.
(d) Satisfy the need for coherence.

3. Where was Albert Michotte from?
(a) Belgium.
(b) Norway.
(c) Sweden.
(d) France.

4. What is described as the currency consumed by the nervous system above all others, and which serves as a currency for effortful mental activity?
(a) Vitamin B.
(b) Testosterone.
(c) Glucose.
(d) Estrogen.

5. In the aphorisms presented by the author in Chapter 5, what aphorisms were judged to be more insightful to study participants?
(a) The ones that rhyme.
(b) The ones that do not rhyme.
(c) The ones that are memorable.
(d) The ones that use large words.

Short Answer Questions

1. Based on the law of least effort, the author concludes that what characteristic is built deep into our nature?

2. What does the author claim the main function of System 1 is in Chapter 6?

3. Who introduced the labels System 1 and System 2 as systems of the mind?

4. With whom did Daniel Kahneman conduct a study on pupil dilation at the University of Michigan?

5. Who coined the term "mere exposure effect"?

(see the answer key)

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