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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 5 - 9.

Multiple Choice Questions

1. In the aphorisms presented by the author in Chapter 5, what aphorisms were judged to be more insightful to study participants?
(a) The ones that use large words.
(b) The ones that rhyme.
(c) The ones that are memorable.
(d) The ones that do not rhyme.

2. Who coined the term "mere exposure effect"?
(a) Robert Zajonc.
(b) Danny Oppenheimer.
(c) Daniel Gilbert.
(d) Shane Frederick.

3. Who wrote Strumbling to Happiness?
(a) Larry Jacoby.
(b) Shane Frederick.
(c) Danny Oppenheimer.
(d) Daniel Gilbert.

4. The author describes a phenomenon discovered by Roy Baumeister's team wherein an effort of will is tiring, and if you have to force yourself to do something, you are less able to exert self-control when the next challenge appears. What is this phenomenon named?
(a) The Moses Illusion.
(b) An anchoring effect.
(c) Ego depletion.
(d) Cognitive Pupillometry.

5. The author notes that in the event that this book were made into a film, what role would System 2 play?
(a) A leading role while thinking he is a background character.
(b) A supporting character that believes he is the hero.
(c) A diva and backstabber.
(d) A minor character that knows it is a minor character.

Short Answer Questions

1. Who used a method to test intentional causality by making a film in 1944 that involved a circle and two triangles?

2. Who is the author of The Black Swan?

3. What happened to bond prices on the day of Saddam Hussein's capture in Iraq?

4. What is System 2 in charge of in terms of behavior?

5. Who created a study article called "Becoming Famous Overnight"?

(see the answer key)

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