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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. How many participants were involved with the author's study on the pain of colonoscopies?
(a) 123.
(b) 10.
(c) 154.
(d) 95.

2. In the following example from Chapter 30, the author posits the following in regards to a person choosing a marble from an urn. The red marbles win a prize. "Urn A contains 10 marbles, of which 1 is red. Urn B contains 100 marbles, of which 8 are red" (631). What are the chances of winning in Urn A?
(a) 30%.
(b) 20%.
(c) 5%.
(d) 10%.

3. In the author's description of the cold-pressor experiment, how many cold-hand trials were the participants told they would experience?
(a) Two.
(b) Four.
(c) Six.
(d) Three.

4. What aspect of the mind answers the question: "Does it hurt now" (734)?
(a) The anchoring self.
(b) The loss-aversive self.
(c) The experiencing self.
(d) The remembering self.

5. In what branch of the military did the author complete service?
(a) British Navy.
(b) French Navy.
(c) U.S. Marines.
(d) Israeli Army.

Short Answer Questions

1. Who was concluded to achieve better investment results in "Boys Will Be Boys"?

2. The author notes in Chapter 30 that what "is similar to the psychology of terrorism" (619)?

3. What term does the author apply to the idea that once you have accepted a theory and used it as a tool in your thinking, it is extremely difficult to notice its flaws?

4. The author notes in Chapter 36 that "Caring for people often takes the form of concern for the quality of their stories, not for" what (744)?

5. Consider the following sentence from Chapter 19 where the author describes people who "knew well before it happened that the 2008 financial crisis was inevitable" (385). What objectionable word does the author point out in this sentence?

Short Essay Questions

1. What does "hedonimeter" refer to?

2. How does the author describe regret in economics?

3. What story from Malcolm Gladwell's book Blink does the author present?

4. What is the principle of diminishing sensitivity?

5. What is a framing effect?

6. How does the author suggest a person should go about hiring a sales representative for his firm using algorhythms?

7. How does the author assert terrorism works in Chapter 30?

8. What findings were published in "Money, Kisses, and Electric Shocks: On the Affective Psychology of Risk"?

9. What is broad framing? What is narrow framing?

10. What is the expected utility hypothesis?

(see the answer keys)

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