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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 15 - 18.
Multiple Choice Questions
1. When did Kahneman publish Attention and Effort?
(a) 1973.
(b) 1985.
(c) 1999.
(d) 1965.
2. What does the acronym WYSIATI stand for?
(a) What you see is all there is.
(b) What you supply is all there is.
(c) What you satisfy is all there is.
(d) What you seek is all there is.
3. Who wrote The Invisible Gorilla?
(a) Larry Jacoby.
(b) Mihaly Csikszentmihalyi.
(c) Christopher Chabris and Daniel Simons.
(d) Nassim Taleb.
4. What does the author describe seeing on a drive from New York to Princeton that surprised him and his wife in Chapter 6?
(a) A burning car.
(b) A naked woman.
(c) A man with a gun.
(d) A gorilla.
5. What occurs when people consider a particular value for an unknown quantity before estimating that quantity?
(a) Cognitive Pupillometry.
(b) An anchoring effect.
(c) Artifacts.
(d) Ego depletion.
Short Answer Questions
1. In the experiment conducted at the University of Michigan by Richard Nisbett, how many of the 15 participants responded immediately to the stooge's plea for help?
2. Who coined the term "mere exposure effect"?
3. In the first description of the fictional Linda, Kahneman and Tversky said that she was how old?
4. What does the author suggest when quoting sources in persuasive writing?
5. In the example where the author presents two candidates for a college professorship, which choice is favored by intuition?
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