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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What psychologist conduted an experiment wherein he recruited fans of professional basketball and elicited judgments concerning the winner of the NBA playoffs?
(a) Nassim Taleb.
(b) Larry Jacoby.
(c) Shane Frederick.
(d) Craig Fox.

2. Who was the Nobel Prize-winning economist that proposed a theory where utility are attached to changes of wealth rather than to states of wealth?
(a) Richard Thaler.
(b) John Gottman.
(c) Harry Markowitz.
(d) Bruno Frey.

3. The author states in the opening of Chapter 29, "Whenever you form a global evaluation of a complex object--a car you may buy, your son-in-law, or an uncertain situation--you" do what (600)?
(a) "Make immediate assumptions."
(b) "Seek advice from experience."
(c) "Assign weights to its characteristics."
(d) "Evaluate the normalcy of the events or subjects."

4. How is the decision construction of broad framing defined by the author?
(a) Two simple decisions, considered separately.
(b) A single decision with two options.
(c) Four simple decisions, considered separately.
(d) A single decision with four options.

5. What psychologist demonstrated disgust by relating that one cockroach could ruin the appeal of a bowl of cherries, but that one cherry would not do anything for a bowl of cockroaches?
(a) John Gottman.
(b) Richard Thaler.
(c) Bruno Frey.
(d) Paul Rozin.

6. The author asserts that errors of prediction are inevitable for what reason?
(a) Because humans lack statistical knowledge.
(b) Because we do not have the math to calculate the future.
(c) Because humans lack objectivity.
(d) Because the world is unpredictable.

7. Who is the heroine of La Traviata who dies after sacrificing for love?
(a) Violetta.
(b) Anna.
(c) Sarah.
(d) Maria.

8. In one example provided by the author in Chapter 31, he establishes two sports fans going to a game while facing a blizzard. One bought his ticket and the other one got his for free from a friend. The author asserts that the fan who paid is more likely to drive. What provides the explanation for this assertion?
(a) An anchoring effect.
(b) Mental accounting.
(c) The availability cascade.
(d) Narrative fallacy.

9. In Introduction to the Principles of Morals and Legislation, the author points out that "Nature has placed mankind under the governance of two sovereign masters" (728). What are these masters defined as?
(a) Math and biology.
(b) Science and cognitive reasoning.
(c) Pain and pleasure.
(d) Logic and emotion.

10. Who introduced the term "affective forecasting"?
(a) Christopher Hsee.
(b) Baruch Fischhoff.
(c) John List.
(d) Daniel Gilbert and Timothy Wilson.

11. What term refers to the state that some artists experience in creative moments and other experience through films, books, etc.?
(a) Axiom.
(b) Show.
(c) Flow.
(d) Glide.

12. What well-known expert in marital relations estimated that a stable relationship requires good interactions outnumber bad interactions by at least 5 to 1?
(a) John Gottman.
(b) Richard Thaler.
(c) Gary Klein.
(d) Bruno Frey.

13. According to the author in Chapter 26, "In bad choices, where a sure loss is compared to a larger loss that is merely probable," what is the result (552)?
(a) "Diminishing sensitivity causes risk seeking."
(b) "Loss aversion causes narrative fallacies."
(c) "Risk seeking behavior causes extremely loss aversive choices."
(d) "Loss aversion causes extremely risk-averse choices."

14. In the author's description of the cold-pressor experiment, how long did the short episode consist of?
(a) 30 seconds.
(b) 60 seconds.
(c) 2 minutes.
(d) 30 minutes.

15. Who is the finance professor at U.C. Berkeley who created a study wherein he examined the trading records of 10,000 brokerage accounts of individual investors over a seven-year period?
(a) Terry Odean.
(b) Jim Collins.
(c) Baruch Fischhoff.
(d) Malcolm Gladwell.

Short Answer Questions

1. Who was the founder of psychophysics?

2. How many participants were involved with the author's study on the pain of colonoscopies?

3. What creates an asymmetry that makes agreements difficult to reach?

4. The author presents several examples in Chapter 26 that demonstrate that there is no loss aversion in what kinds of interactions?

5. In the following example from Chapter 30, the author posits the following in regards to a person choosing a marble from an urn. The red marbles win a prize. "Urn A contains 10 marbles, of which 1 is red. Urn B contains 100 marbles, of which 8 are red" (631). What are the chances of winning in Urn A?

(see the answer keys)

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