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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 30 - 34.

Multiple Choice Questions

1. What are the subjects in the gorilla study instructed to count in the short film?
(a) Basketball passes.
(b) Scores on a video game.
(c) Seconds while a woman runs.
(d) Baseball throws.

2. What term introduced by Nassim Taleb describes how flawed stories of the past shape our views of the present and the future?
(a) Narrative fallacy.
(b) Availability fallacy.
(c) Confidence fallacy.
(d) Ego fallacy.

3. Cognitive strain is defined by the author as being affected by both the current level of effort and what?
(a) Levels of intelligence.
(b) Cognitive Pupillometry.
(c) The presence of unmet demands.
(d) The probability of future expectations.

4. How many pairs of competing companies are analyzed in Built to Last?
(a) 8.
(b) 16.
(c) 18.
(d) 12.

5. One of the decision problems that Kahneman and Tversky examined (as discussed in Chapter 25) was whether one would choose a coin toss in which the winner wins $100 or what?
(a) Getting $80 for certain.
(b) Getting $46 for certain.
(c) Losing $20.
(d) Losing $50.

Short Answer Questions

1. What statistician illustrated the ease with which people see patterns where none exist?

2. Who was the anesthesiologist who intervened regarding physicians' and midwives' clinical judgment to determine whether a baby faced breathing distress?

3. Who is declared by the author as the hero of the book in Chapter 1?

4. Who discovered a named regression to the mean?

5. What experimental economist conducted an experiment by auctioning sets of ten high-value cards, and identical sets to which three cards of modest value were added?

(see the answer key)

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