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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 30 - 34.

Multiple Choice Questions

1. The author presents several examples in Chapter 26 that demonstrate that there is no loss aversion in what kinds of interactions?
(a) Routine commercial exchanges.
(b) Non-material interactions.
(c) Gambling exchanges.
(d) Large investments in similar firms.

2. Who was the anesthesiologist who intervened regarding physicians' and midwives' clinical judgment to determine whether a baby faced breathing distress?
(a) Malcolm Gladwell.
(b) Virginia Apgar.
(c) Baruch Fischhoff.
(d) Danny Oppenheimer.

3. When did Kahneman publish Attention and Effort?
(a) 1973.
(b) 1999.
(c) 1985.
(d) 1965.

4. What do scientists call observations that are produced entirely by some aspect of the method of research?
(a) Artifacts.
(b) Mediums.
(c) Heuristics.
(d) Axioms.

5. What image is presented in the opening of Chapter 1 to demonstrate in the reader thinking in automatic mode?
(a) A beach.
(b) An angry woman.
(c) A smiling woman.
(d) A smiling man.

Short Answer Questions

1. Who was Richard Nisbett's student who assisted in conducting an experiment at the University of Michigan that the author cites in Chapter 15?

2. In the following example from Chapter 30, the author posits the following in regards to a person choosing a marble from an urn. The red marbles win a prize. "Urn A contains 10 marbles, of which 1 is red. Urn B contains 100 marbles, of which 8 are red" (631). What are the chances of winning in Urn B?

3. What are the subjects in the gorilla study instructed to count in the short film?

4. Who is the author of The Halo Effect?

5. Extreme outcomes are much more likely to be observed under what conditions?

(see the answer key)

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