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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 30 - 34.

Multiple Choice Questions

1. When the author demonstrates enlisting cognitive ease when writing, he gives two statements about Adolf Hitler. Which of these statements APPEARED to be the most legitimate?
(a) The statement in small print.
(b) The statement in wide-set print.
(c) The statement in italics.
(d) The statement in bold print.

2. What image is presented in the opening of Chapter 1 to demonstrate in the reader thinking in automatic mode?
(a) An angry woman.
(b) A smiling woman.
(c) A smiling man.
(d) A beach.

3. Who was concluded to achieve better investment results in "Boys Will Be Boys"?
(a) Women.
(b) Men.
(c) Professors.
(d) Bankers.

4. In the first description of the fictional Linda, Kahneman and Tversky said that she was how old?
(a) 26.
(b) 31.
(c) 19.
(d) 35.

5. What psychologist conduted an experiment wherein he recruited fans of professional basketball and elicited judgments concerning the winner of the NBA playoffs?
(a) Nassim Taleb.
(b) Larry Jacoby.
(c) Shane Frederick.
(d) Craig Fox.

Short Answer Questions

1. What label is given to the documented research showing a massive preference for selling winners rather than losers?

2. Who was the Nobel Prize-winning economist that proposed a theory where utility are attached to changes of wealth rather than to states of wealth?

3. What part of the brain has a primary role as its threat center?

4. Whom from the University of Chicago asked people to price sets of dinnerware in order to examine joint evaluation?

5. What experimental economist conducted an experiment by auctioning sets of ten high-value cards, and identical sets to which three cards of modest value were added?

(see the answer key)

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