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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 30 - 34.

Multiple Choice Questions

1. What happened to bond prices on the day of Saddam Hussein's capture in Iraq?
(a) They initially rose.
(b) They stayed the same.
(c) They initially dropped.
(d) The drastically dropped.

2. Based on the law of least effort, the author concludes that what characteristic is built deep into our nature?
(a) Gratitude.
(b) Heroism.
(c) Laziness.
(d) Bitterness.

3. Who was the founder of psychophysics?
(a) John Gottman.
(b) Gustav Fechner.
(c) Bruno Frey.
(d) Richard Thaler.

4. In conducting their wheel of fortune study, Kahneman and Tversky set their wheel to only stop on what numbers?
(a) 12 or 98.
(b) 13 or 16.
(c) 10 or 65.
(d) 4 or 89.

5. What term did Sunstein and Kuran invent for the mechanism through which biases flow into policy?
(a) An anchoring effect.
(b) The Moses Illusion.
(c) Cognitive Pupillometry.
(d) The availability cascade.

Short Answer Questions

1. How many of the participants in Nisbett's experiment at the Univerity of Michigan never got out of their booth when the stooge pleaded for help?

2. Who wrote The Invisible Gorilla?

3. What neighborhood within Niagara Falls, New York was the location of a 70-acre landfill that was the epicenter of a massive environmental disaster?

4. From what college did Kahneman and Tversky derive their subjects for their wheel of fortune study?

5. How are decision weights and probabilities regarded in utility theory?

(see the answer key)

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