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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 30 - 34.

Multiple Choice Questions

1. What are the subjects in the gorilla study instructed to count in the short film?
(a) Scores on a video game.
(b) Baseball throws.
(c) Basketball passes.
(d) Seconds while a woman runs.

2. Who wrote the article "The Robust Beauty of Improper Linear Models in Decision Making"?
(a) Baruch Fischhoff.
(b) Robyn Dawes.
(c) Malcolm Gladwell.
(d) Jim Collins and Jerry I. Porras.

3. One of the decision problems that Kahneman and Tversky examined (as discussed in Chapter 25) was whether one would choose a coin toss in which the winner wins $100 or what?
(a) Losing $20.
(b) Getting $80 for certain.
(c) Getting $46 for certain.
(d) Losing $50.

4. What is described as the currency consumed by the nervous system above all others, and which serves as a currency for effortful mental activity?
(a) Glucose.
(b) Estrogen.
(c) Testosterone.
(d) Vitamin B.

5. The author conludes in Chapter 10 that humans pay more attention to the content of messages than to what?
(a) Their causality.
(b) Information about their reliability.
(c) The statistics behind them.
(d) Information about their connection with self.

Short Answer Questions

1. What illusion is posed by the author in Chapter 6 when he asks about how many animals were brought upon the ark?

2. What word is used to describe when people fail to apply a logical rule that is obviously relevant?

3. In discussing the stock market, the author states that if all the assets in a market are correctly priced, it leaves no scope for cleverness but it also does what?

4. The author asserts that errors of prediction are inevitable for what reason?

5. What term refers to the study of pupils in relation to the mind?

(see the answer key)

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