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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 30 - 34.

Multiple Choice Questions

1. The author presents several examples in Chapter 26 that demonstrate that there is no loss aversion in what kinds of interactions?
(a) Gambling exchanges.
(b) Routine commercial exchanges.
(c) Non-material interactions.
(d) Large investments in similar firms.

2. What German psychologists offered the most compelling demonstrations of the role of associative coherence in anchoring, according to the author?
(a) Thomas Mussweiler and Fritz Strack.
(b) Larry Jacoby.
(c) Christopher Chabris and Daniel Simons.
(d) William Feller.

3. Who wrote Judgment in Managerial Decision Making?
(a) Gary Klein.
(b) John List.
(c) Max Bazerman.
(d) Christopher Hsee.

4. What neighborhood within Niagara Falls, New York was the location of a 70-acre landfill that was the epicenter of a massive environmental disaster?
(a) Patterson.
(b) Love Canal.
(c) Union City.
(d) Almeda.

5. The author compares the conscious mind with what in Chapter 5?
(a) A ship's mast.
(b) A cemetery.
(c) A ship's hull.
(d) A cockpit.

Short Answer Questions

1. The author states in the opening of Chapter 29, "Whenever you form a global evaluation of a complex object--a car you may buy, your son-in-law, or an uncertain situation--you" do what (600)?

2. The author states in Chapter 25, "Gambles represent the fact that the consequences of choices are" what (526)?

3. The author presents a sentence describing Jane losing her wallet in New York in Chapter 6. What word stood out the most for subjects given a recall test about the sentence?

4. In the experiment conducted at the University of Michigan by Richard Nisbett, how many of the 15 participants responded immediately to the stooge's plea for help?

5. The author asserts in Chapter 1 that anything that occupies your working memory reduces what?

(see the answer key)

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