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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 10 - 14.

Multiple Choice Questions

1. Who wrote The Invisible Gorilla?
(a) Larry Jacoby.
(b) Nassim Taleb.
(c) Mihaly Csikszentmihalyi.
(d) Christopher Chabris and Daniel Simons.

2. Cognitive strain is defined by the author as being affected by both the current level of effort and what?
(a) The probability of future expectations.
(b) The presence of unmet demands.
(c) Levels of intelligence.
(d) Cognitive Pupillometry.

3. The author asserts in Chapter 1 that anything that occupies your working memory reduces what?
(a) The availability cascade.
(b) Your emotional reactions.
(c) Your ability to think.
(d) Anchoring effects.

4. What German psychologists offered the most compelling demonstrations of the role of associative coherence in anchoring, according to the author?
(a) Christopher Chabris and Daniel Simons.
(b) Thomas Mussweiler and Fritz Strack.
(c) Larry Jacoby.
(d) William Feller.

5. What occurs when people consider a particular value for an unknown quantity before estimating that quantity?
(a) An anchoring effect.
(b) Artifacts.
(c) Ego depletion.
(d) Cognitive Pupillometry.

Short Answer Questions

1. What does the author describe seeing on a drive from New York to Princeton that surprised him and his wife in Chapter 6?

2. Where was Albert Michotte from?

3. What psychologist described the pupil of the eye as a window to the soul in Scientific American?

4. According to the author, people who are what are also more likely to make selfish choices, use sexist language, and make superficial judgments in social situations?

5. Amos Tversky, Tom Gilovich, and Robert Vallone conducted a study of misperceptions and randomness in what sport?

(see the answer key)

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