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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 10 - 14.

Multiple Choice Questions

1. What does the author suggest when quoting sources in persuasive writing?
(a) Using sources that are celebrities.
(b) Using sources that are from other countries.
(c) Using sources that can easily be verified.
(d) Using names that are easy to pronounce.

2. What is the title of the first joint article written by Daniel Kahneman and Amos Tversky?
(a) "Probability and Theory."
(b) "Belief in the Law of Small Numbers."
(c) "The Perception of Causality."
(d) "Introduction to the Mind and Morals."

3. Who introduced the labels System 1 and System 2 as systems of the mind?
(a) Larry Jacoby.
(b) Mihaly Csikszentmihalyi.
(c) Nassim Taleb.
(d) Keith Stanovich and Richard West.

4. Who is declared by the author as the hero of the book in Chapter 1?
(a) System 1.
(b) System 2.
(c) The conscience.
(d) The ego.

5. What example is presented in the opening of Chapter 1 to demonstrate slow thinking?
(a) A picture of a stream.
(b) A multiplication problem.
(c) A compound sentence.
(d) A picture of an angry woman.

Short Answer Questions

1. What branch of medicine deals with the incidence, distribution, and possible control of diseases and other health factors?

2. From what college did Kahneman and Tversky derive their subjects for their wheel of fortune study?

3. The author gives an example in Chapter 10 wherein a large urn is filled with equal numbers of red and white marbles. A person takes four marbles from the urn, counts them, and returns them. The author asserts that the outcome of "two red and two white" marbles is how many times higher than the outcome of four red, or four white marbles?

4. Who created the Remote Association Test to study creativity?

5. Based on the law of least effort, the author concludes that what characteristic is built deep into our nature?

(see the answer key)

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