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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 10 - 14.

Multiple Choice Questions

1. Who created a study article called "Becoming Famous Overnight"?
(a) Larry Jacoby.
(b) Eckhard Hess.
(c) Mihaly Csikszentmihalyi.
(d) Jackson Beatty.

2. The author asserts in Chapter 1 that anything that occupies your working memory reduces what?
(a) Your ability to think.
(b) Your emotional reactions.
(c) The availability cascade.
(d) Anchoring effects.

3. In the statistics presented by the author in the opening of Chapter 10, he states that instances of what disease are less prevalent in rural, sparsely populated counties largely in the Midwest, South, and the West?
(a) Kidney cancer.
(b) AIDS.
(c) Tuberculosis.
(d) Uterine cancer.

4. What illusion is posed by the author in Chapter 6 when he asks about how many animals were brought upon the ark?
(a) The Noah Illusion.
(b) The Muller-Lyer illusion.The
(c) The Moses Illusion.
(d) The Biblical Illusion.

5. What statistician illustrated the ease with which people see patterns where none exist?
(a) Larry Jacoby.
(b) Christopher Chabris.
(c) Eckhard Hess.
(d) William Feller.

Short Answer Questions

1. Who introduced the word "flow" to describe the state of effortless attending?

2. Who is declared by the author as the hero of the book in Chapter 1?

3. What neighborhood within Niagara Falls, New York was the location of a 70-acre landfill that was the epicenter of a massive environmental disaster?

4. What word from Chapter 6 refers to the state of being out of keeping with the norm or inconsistent?

5. What occurs when people consider a particular value for an unknown quantity before estimating that quantity?

(see the answer key)

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