View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 25 - 29.

Multiple Choice Questions

1. The operations of System 2 have one feature in common. What is this feature?
(a) They require attention.
(b) They are heuristic.
(c) They are automatic.
(d) They are fast.

2. What occurs when people consider a particular value for an unknown quantity before estimating that quantity?
(a) An anchoring effect.
(b) Artifacts.
(c) Cognitive Pupillometry.
(d) Ego depletion.

3. When did Kahneman publish Attention and Effort?
(a) 1999.
(b) 1973.
(c) 1965.
(d) 1985.

4. In what year does the author describe visiting a Wall Street firm with Amost Tversky and Richard Thaler?
(a) 1999.
(b) 1975.
(c) 1965.
(d) 1984.

5. How many pairs of competing companies are analyzed in Built to Last?
(a) 8.
(b) 12.
(c) 16.
(d) 18.

Short Answer Questions

1. The author conludes in Chapter 10 that humans pay more attention to the content of messages than to what?

2. Who was Richard Nisbett's student who assisted in conducting an experiment at the University of Michigan that the author cites in Chapter 15?

3. Where did Kahneman and Tversky present their Linda study to doctoral students in the decision-science program?

4. What does the author suggest when quoting sources in persuasive writing?

5. Who introduced the word "flow" to describe the state of effortless attending?

(see the answer key)

This section contains 244 words (approx. 1 page at 300 words per page) View a FREE sample