2. Who is the author's Princeton colleage that wrote "Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with Using Long Words Needlessly"?
(a) Danny Oppenheimer.
(b) Shane Frederick.
(c) Daniel Gilbert.
(d) Larry Jacoby.

3. What happened to bond prices on the day of Saddam Hussein's capture in Iraq?
(a) They initially dropped.
(b) They stayed the same.
(c) The drastically dropped.
(d) They initially rose.

4. The author asserts that errors of prediction are inevitable for what reason?
(a) Because humans lack objectivity.
(b) Because humans lack statistical knowledge.
(c) Because we do not have the math to calculate the future.
(d) Because the world is unpredictable.

5. Cognitive strain is defined by the author as being affected by both the current level of effort and what?
(a) The probability of future expectations.
(b) Cognitive Pupillometry.
(c) Levels of intelligence.
(d) The presence of unmet demands.

Short Answer Questions

1. The author states in the opening of Chapter 29, "Whenever you form a global evaluation of a complex object--a car you may buy, your son-in-law, or an uncertain situation--you" do what (600)?

2. Who coined the term "Econs and Humans"?

3. Who introduced the labels System 1 and System 2 as systems of the mind?

4. What is the conclusion of the paper "Trading is Hazardous to Your Health"?

5. Who is the author of The Halo Effect?

(see the answer key)

This section contains 312 words
(approx. 2 pages at 300 words per page)

View a FREE sample